Vitamin K2 (MK-7)
Menaquinone-7 (MK-7) is a form of Vitamin K2, a fat-soluble vitamin that supports normal blood clotting and the maintenance of normal bones. It is one of the most familiar and commercially understood gummy actives across EU and US markets. Under EU Regulation 432/2012, Vitamin K carries two authorised health claims: contribution to normal blood clotting and maintenance of normal bones.
Where this ingredient fits in the DAT Supply catalogue
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- Vitamins & minerals
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Why brands use Vitamin K2 (MK-7)
Vitamin K2 (MK-7) is an essential vitamin commonly considered for daily-wellness ranges, sitting in the fat-soluble vitamins family. On DAT Supply briefs the positioning is set by the brand brief and reviewed against the target market’s claim rules — we do not pre-position an active for any single benefit. Editorial framing uses only EU 432/2012- or DSHEA-compatible wording — we never promote unauthorised claims, even when the active has consumer-side momentum. Format-wise we have considered Vitamin K2 (MK-7) for gummies, capsule, softgel, powder and drops; the per-format formulation notes below describe the live constraints (taste, payload, stability, packaging) we tune in the formulation pass. Sourcing form (extract ratio for botanicals, salt or chelate form for minerals, free-form vs ester for amino acids) is reviewed against the brief, with documentation matched to the target market’s import rules. Inclusion rate and claim wording are reviewed per project — no two briefs land on the same combination, and we don’t publish off-the-shelf doses.
Formats this ingredient is reviewed for
DAT Supply covers gummy, capsule, softgel, tablet, powder, oral strip, liquid drop, shot, jelly and pet formats. The list below reflects every format this ingredient is reviewed for — chips link through to the manufacturing hub for each format. Final compatibility, dose and matrix are confirmed per project.
Format suitability reviewed per project.
Formulation notes
Verified formulation reference across the formats this ingredient is reviewed for — the Supported formats section lists every product format this active is approved for, and the per-format Considerations section below covers matrix-specific guidance. Final formulation, dose and on-pack copy are confirmed per project.
- Heat stable
- Limited — use coated forms
- Soluble in matrix
- Conditional
- Vegan supply
- Project-specific
Per-format formulation notes
Safe-baseline considerations for each format this ingredient is reviewed for. Final formulation, dose and on-pack copy are confirmed per project.
Gummies
In a pectin- or gelatin-based gummy matrix, Vitamin K2 (MK-7) is reviewed for heat stability through the cooking step, dispersibility across the dosed mass, and any flavour interaction with the cooked base. Coated or encapsulated forms may be considered when the raw active would shift taste or colour outside the target window. Per-gummy payload, daily serving count and the resulting label claim are tuned against the brand’s pack architecture. Pectin and gelatin behave differently for moisture migration and shelf-life — the matrix choice is reviewed per project alongside the active’s sensitivity to acidity, light and oxygen. Where a high inclusion rate would compromise gummy texture, we split the load across two pieces or move to a denser format. Final dosing and matrix selection are confirmed per project.
Capsules
In a two-piece capsule format Vitamin K2 (MK-7) is reviewed for fit against the chosen capsule size, the blend’s bulk density and flow, and any excipient set needed for stable filling. Shell choice (gelatin vs HPMC for vegan ranges) is tuned against the active’s moisture sensitivity and the brand’s diet positioning. Capsules carry medium-to-high payloads and let the brand split a multi-active stack across one or two daily servings, with the daily serving count reviewed per project. Where the active is hygroscopic or has a strong odour, we may pre-coat or granulate before filling. Final excipient set, capsule size and per-serving load are confirmed per project.
Softgels
In a softgel format Vitamin K2 (MK-7) must be oil-soluble or oil-dispersible; water-loving actives sit on the gummy or capsule route instead. The fill carrier (a refined oil or a co-solubilising system) is reviewed against the active’s oxidation profile and shelf-life targets, with antioxidant load tuned where the active is prone to oxidation. Shell choice (gelatin vs non-gelatin for vegan ranges) is set against the brand’s diet positioning, and the shell-fill interaction is reviewed for water migration. Softgel size and per-piece fill weight are tuned against the target dose — reviewed per project alongside the brand’s daily serving plan and pack format.
Powders
In a powder format Vitamin K2 (MK-7) is reviewed for flow, bulk density and blend uniformity, plus dispersibility and taste on reconstitution. Hygroscopic actives may need a desiccant, a moisture-barrier pouch, or an aluminium-laminate tub liner. Powder lets the brand carry the highest per-serving payloads of any DAT format, which can suit collagen-, protein- or electrolyte-positioned ranges. Pack format (tub, sachet, stick) is set against the daily serving plan and the brand’s shopper context — at-home tubs vs on-the-go sticks. Particle size, sweetener / acidulant balance and any flow aid are tuned per project to land the target sensory window.
Liquid drops
In a liquid-drop format Vitamin K2 (MK-7) must be soluble or stably dispersible in the chosen carrier (water, glycerin, oil or a mixed system). Taste masking, preservation, pH window and shelf-life targets are reviewed against the active’s sensitivity profile. Bottle and dropper geometry are matched to the target per-drop dose, with serving accuracy validated through the dropper’s drop-volume specification. Liquids carry sensitive actives well but require a tighter shelf-life and packaging plan than dry formats. Where the active is light-sensitive, amber glass or barrier-tinted PET is reviewed against the run plan. Preservation system and pH are set per project.
Claim framework
Across the EU and UK markets Vitamin K2 (MK-7) is treated as a vitamin: any on-pack benefit wording must come from the EU 432/2012 register (UK retains the same wording post-Brexit), and the inclusion rate has to meet the minimum thresholds tied to the chosen claim. For the US market, label benefit copy follows DSHEA structure-function rules with the standard "not intended to diagnose, treat, cure or prevent any disease" disclosure. We never reuse a market’s wording as if it carried over — claim copy is rewritten per market and reviewed per project. Country-level rules (e.g. France, Italy, Belgium for the EU; California Prop 65 for the US) layer on top, and the back-of-pack nutritional table is built against the market’s reference intake framework.
Typical anchor: mcg per serving — confirmed per project.
Vitamin K2 (MK-7) is measured by weight (mcg) per serving on DAT Supply briefs. The working anchor — the inclusion rate against which target-market claim wording is reviewed — is set during the formulation pass for each project rather than published as a fixed number on the public page. Final per-serving load depends on the chosen format (gummy payload window, capsule fill weight, softgel oil load, sachet or powder scoop size, oral-liquid bottle geometry) and the claim wording the brand needs to support against the target market. Sourcing form (extract ratio, standardised marker, micronised vs granular, salt or chelate form) is reviewed in the same pass. Country-level upper limits (France, Italy, Belgium for the EU; California Prop 65 for the US) are checked before any inclusion rate is finalised. Dose is confirmed per project — we don’t publish off-the-shelf dose tables for any active in the catalogue.
Product concepts featuring Vitamin K2 (MK-7)
Private-label product concepts where Vitamin K2 (MK-7) appears in the formula. Each opens to a product brief and quote route.
Daily Nutrition Pack Sachets
Daily Nutrition Pack Sachets is a private-label sachet-based supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.
Heart & Stamina Gummies
Heart & Stamina Gummies is a private-label pectin-gummy supplement concept for brands building a men's health range. Final positioning, claims and documentation are reviewed per project and target market.
Kids Vitamin D Gummies
Kids Vitamin D Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
Kids Vitamin D3 + K2 Gummies
Kids Vitamin D3 + K2 Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
Vitamin D3 + K2 Gummies
Vitamin D3 + K2 Gummies is a private-label pectin-gummy supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.
Similar ingredients
Ingredients that frequently sit alongside this one in private-label supplement briefs.
Beta-Carotene
Beta-Carotene is a carotenoid pigment and provitamin A nutrient found in orange and yellow fruits and vegetables. In the body it is converted to retinol (Vitamin A) as needed. Under EU Regulation 432/2012, Vitamin A from Beta-Carotene carries authorised claims for maintenance of normal vision, skin, immune function, and mucous membranes. It is one of the most familiar and commercially understood gummy actives across EU and US markets.
Vitamin K1 (Phylloquinone)
Phylloquinone, also known as Vitamin K1, is a fat-soluble vitamin essential for blood clotting and bone health. It is one of the most familiar and commercially understood vitamin actives across EU and US markets. Under EU Regulation 432/2012, Vitamin K carries two authorised health claims: normal blood clotting and maintenance of normal bones.
Adjacent reading
Pairings, resource guides and blog notes most often associated with Vitamin K2 (MK-7) on DAT Supply briefs.
Common pairings
Ingredients that frequently co-formulate with Vitamin K2 (MK-7).
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