Ingredient intelligence for private-label supplement development
DAT Supply reviews each ingredient by formulation fit, supported delivery formats, target market and documentation stage. This library reflects the actives we have already evaluated for public reference — across gummies, capsules, softgels, powders, liquids, oral strips, jellies and pet formats — not the full development pipeline.
- Library
- 137+ reviewed actives
- Use cases
- Format suitability · dose anchors
- Pathways
- EU · UK · US
Each active is reviewed against format suitability, dose anchors and the claim wording for each target market.
The ingredient library is the layer underneath every reviewed concept in the formula catalogue.
Frequently briefed actives
A short list of ingredients DAT is regularly asked about for private-label supplement briefs across our supported formats. Click through for a formulation-side dossier.
Vitamin B6 (Pyridoxine HCl)
Pyridoxine hydrochloride is the synthetic form of Vitamin B6, a water-soluble vitamin essential for over 100 enzyme reactions in the body. It is one of the most familiar and commercially understood gummy actives across EU and US markets. Under EU Regulation 432/2012, Vitamin B6 carries nine authorised health claims covering energy-yielding metabolism, nervous system function, immune function, and reduction of tiredness and fatigue.
- energy-yielding metabolism
- nervous system
- homocysteine metabolism
Vitamin C
Vitamin C is a water-soluble vitamin and antioxidant essential to human collagen synthesis, immune function, and energy metabolism. In gummy formats it is one of the most commonly used actives — well-tolerated, stable in the gummy matrix when properly formed, and supported by 14 EU-authorised health claims under Regulation 432/2012.
- Immune support
- Beauty stacks
- Daily multivitamins
Vitamin D3
Vitamin D3 (cholecalciferol) is a fat-soluble vitamin essential for calcium absorption, bone health, muscle function, and immune support. It is one of the most commonly requested actives in private-label gummy ranges — particularly for bone, immunity, and daily-multivitamin positionings — with seven EU-authorised health claims under Regulation 432/2012.
- Bone & muscle
- Immune support
- Daily multivitamins
Biotin
Biotin (D-Biotin, vitamin B7) is a water-soluble B-vitamin that contributes to the maintenance of normal hair, skin, and mucous membranes, as well as energy-yielding and macronutrient metabolism. It is the foundational active in private-label hair-skin-nails gummy ranges, with seven EU-authorised health claims under Regulation 432/2012.
- Hair, skin & nails
- Beauty stacks
- Daily multivitamins
Open the ingredient library
Search by name or filter by ingredient group. Groups only appear when DAT has published a public dossier on at least one active in that category.
Vitamins & minerals
Ingredient groupDaily-wellness essentials reviewed against EU 432/2012 claim wording per project.
Beauty & skin
Ingredient groupActives commonly considered for beauty-positioned ranges, subject to claim review.
Energy & performance
Ingredient groupInputs typically considered for energy / cognitive ranges, dose set per project.
Sleep & mood
Ingredient groupBotanicals and actives reviewed per target market — restrictions vary.
Digestive & gut
Ingredient groupInputs considered for gut-positioned formats; viability is format-dependent.
Botanicals & mushrooms
Ingredient groupBotanical extracts; novel-food and country-level rules reviewed per market.
Sports nutrition
Ingredient groupAminos, electrolytes and training-positioned actives — claim wording reviewed per market.
Other actives
Ingredient groupNeed a formula around a specific ingredient?
Tell us the active, the target market and the positioning angle. The wizard takes the brief and routes the project against the right framework — claim wording is reviewed per market.