Packaging formats, chosen against the brief — independent of positioning.
PET bottles, doypacks, sachets, cartons, displays and labels. Some configurations are standard; others are reviewed per project. Packaging is a separate axis from positioning, so the same formula and concept can move between pack types without changing the brief.
- Primary packs
- Bottle · Doypack · Sachet
- Secondary
- Carton · Display
- Chosen
- Against the brief
- Primary packs
- 3
- Secondary
- Carton · Display
- Labels
- Reviewed
- Format axis
- Independent
bottle · doypack · sachet.
where the order calls for it.
per target-market framework.
separate from positioning.
Format is one axis; positioning is another. Choosing a doypack over a bottle never changes the concept — it changes the pack.
Packaging configuration is confirmed per project — including pack type, fill, outer packaging and label area.
The packaging formats we work with
From primary packs to secondary packaging and labels — each reviewed against the format and the order.
PET bottles
Rigid bottles for gummies, capsules and adjacent formats — a familiar shelf format with a standard closure and label area.
Doypacks
Stand-up pouches for gummies and powders, with a larger print area and a lighter shipping profile than rigid packs.
Sachets
Single-serve and multi-serve sachets for sticks, powders and jellies. Units per sachet and sachets per outer are confirmed per project.
Cartons
Folding cartons as a secondary pack — for retail presentation, multipacks or to carry sachets and primary packs.
Displays
Retail display and outer packaging where the order calls for it, reviewed against the format and the destination.
Labels
On-pack labels and artwork, reviewed against the target-market framework as part of the label and artwork gate.
What is standard
Common pack types and configurations — for example a standard PET bottle or doypack on a catalogue format — are an established starting point. They keep an order predictable and quick to brief.
What is reviewed per project
Bespoke pack configurations, special displays, non-standard sachet counts or unusual outer packaging are reviewed per project for feasibility and confirmed on the order. Nothing here implies a fixed off-the-shelf catalogue beyond the standard configurations.
Packaging questions
- Which packaging formats can I choose?
- PET bottles, doypacks and sachets as primary packs, with cartons and displays as secondary packaging and on-pack labels. The exact configuration is confirmed per project.
- Does the packaging change the formula?
- No. Packaging is a separate axis from positioning and formula. The same concept can move between pack types — for example bottle to doypack — without changing the brief.
- What is standard versus reviewed per project?
- Common pack types and configurations are standard and keep an order predictable. Bespoke configurations, special displays and non-standard counts are reviewed per project and confirmed on the order.
- Who reviews the label artwork?
- On-pack copy and claim wording are reviewed against the relevant target-market framework as part of the label and artwork gate. The brand owner remains responsible for final filings.
Start an order
Brief your order inside the DAT Supply portal. The packaging format and configuration are confirmed against your brief and on the quote.