Notes for brands launching private-label supplement ranges
The DAT editorial library covers the operating side of a supplement launch — brief preparation, formulation routing, compliance review, packaging choice and target-market entry. Articles are reviewed before they are promoted publicly.
- Categories
- 5
- Published articles
- 5
- Review
- Pre-publish
Operations
1 articleHow to run a supplement launch — brief, routing, packaging and project gates.
Formulation
2 articlesActive selection, format compatibility and dose-anchor reasoning.
Gummies vs capsules in beauty supplements
Where the gummy format helps a beauty range — and which actives the companion capsule SKU usually keeps.
Read article →Vitamin C in gummies: sourcing, stability, and EU claim wording
A formulation primer on vitamin C for gummies — source choice, overage strategy, and how authorised EU claims are handled per project.
Read article →Market entry
2 articlesCategory dynamics, retail-side notes and notification frameworks.
Vitamin D in Europe: a category note for brand teams
Where vitamin D shortfalls show up in European studies — and how brands typically position D3 SKUs in a daily-wellness range.
Read article →Why gummy supplements are growing in Europe
Format preference, retailer-side dynamics and DTC routes are reshaping how supplement brands plan their gummy SKUs in Europe.
Read article →Working on a private-label supplement launch?
The brief, the documents and the project workspace live in the DAT portal. Pick the working route inside the wizard.