MOQ and Lead Times
A practical reference to minimum order quantities and lead-time posture across the three private-label routes. Covers the white-label, semi-custom and custom MOQ tiers and why the exact figures — and the timeline — are confirmed on the quote.
What this reference covers
- → The three routes — white-label, semi-custom and custom — and their MOQ tiers
- → What moves the MOQ — format, packaging and active stack
- → Lead-time posture — why the timeline is confirmed on the quote
- → How route choice flows into the order brief
Who this is for
- → Brand teams sizing a first private-label order against a route
- → Product managers planning a launch budget and timeline
- → Founders deciding between white-label, semi-custom and custom development
MOQ tiers are indicative starting points. The exact figures depend on the format, packaging and formula — they are confirmed per project on the quote.
Sizing your first order?
Order a sample kit to validate the format and finish, then brief your order so the team can confirm the MOQ and timeline for your project.
MOQ tiers by route
| Route | MOQ tier | Lead time |
|---|---|---|
| White-label Catalogue formula, your branding and packaging — the leanest route to market. | From 1,000 units | Confirmed in the quote |
| Semi-custom A catalogue base adjusted to your brief — flavour, dose or format changes. | From 2,500 units | Confirmed in the quote |
| Custom A formula developed to your specification — the fullest development route. | From 5,000 units | Confirmed in the quote |
MOQ tiers are indicative starting points by route. Lead time is confirmed on the quote — it depends on packaging, raw-material availability and the production calendar at the time of order.
How this connects to your order brief
The route you pick sets the starting MOQ tier; the brief then confirms the exact figure against your format, packaging and active stack. The lead time is set the same way — once the brief is reviewed, the order roadmap lays out the timeline for your specific project.
Continue exploring
Ready to start an order?
The DAT Supply client workspace takes your order brief and routes it through the right manufacturing gate. Pick the route that matches where you are in planning.