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Private label / Softgels

Private label softgels for European brand owners

Softgel format for oil-soluble actives. Reviewed per project; sub-supplier capability confirmed during the brief. Reviewed concepts ship through the standard 4-gate documentation workflow.

Reviewed SKUs
58
Working routes
3 available
Documentation
4 gates by project stage
Private label softgels
Catalogue

Reviewed softgels concepts

Each entry is a starting point for a private-label launch. Final positioning, claim wording and the documentation route are confirmed per project against the target market.

Astaxanthin 12mg Softgel — softgel format reference image
Beauty & Skin

Astaxanthin 12mg Softgel

Astaxanthin 12mg Softgel is a white-label softgel supplement concept for brands building a beauty & skin range. Final positioning, claims and documentation are reviewed per project and target market.

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Beta Carotene Softgel — softgel format reference image
Beauty & Skin

Beta Carotene Softgel

Beta Carotene Softgel is a white-label softgel supplement concept for brands building a beauty & skin range. Final positioning, claims and documentation are reviewed per project and target market.

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Biotin + Keratin + Coconut Oil Softgel — softgel format reference image
Beauty & Skin

Biotin + Keratin + Coconut Oil Softgel

Biotin + Keratin + Coconut Oil Softgel is a white-label softgel supplement concept for brands building a beauty & skin range. Final positioning, claims and documentation are reviewed per project and target market.

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Biotin 900mcg Softgel — softgel format reference image
Beauty & Skin

Biotin 900mcg Softgel

Biotin 900mcg Softgel is a white-label softgel supplement concept for brands building a beauty & skin range. Final positioning, claims and documentation are reviewed per project and target market.

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Glutathione Softgel — softgel format reference image
Beauty & Skin

Glutathione Softgel

Glutathione Softgel is a white-label softgel supplement concept for brands building a beauty & skin range. Final positioning, claims and documentation are reviewed per project and target market.

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Omega 3-5-6-7-9 + Astaxanthin Softgel — softgel format reference image
Beauty & Skin

Omega 3-5-6-7-9 + Astaxanthin Softgel

Omega 3-5-6-7-9 + Astaxanthin Softgel is a white-label softgel supplement concept for brands building a beauty & skin range. Final positioning, claims and documentation are reviewed per project and target market.

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Black Cumin Seed Oil Softgel — softgel format reference image
Botanicals & Mushrooms

Black Cumin Seed Oil Softgel

Black Cumin Seed Oil Softgel is a white-label softgel supplement concept for brands building a botanicals & mushrooms range. Final positioning, claims and documentation are reviewed per project and target market.

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Liver Pro Softgel (Milk Thistle Complex) — softgel format reference image
Botanicals & Mushrooms

Liver Pro Softgel (Milk Thistle Complex)

Liver Pro Softgel (Milk Thistle Complex) is a white-label softgel supplement concept for brands building a botanicals & mushrooms range. Final positioning, claims and documentation are reviewed per project and target market.

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Milk Thistle Liver Softgel — softgel format reference image
Botanicals & Mushrooms

Milk Thistle Liver Softgel

Milk Thistle Liver Softgel is a white-label softgel supplement concept for brands building a botanicals & mushrooms range. Final positioning, claims and documentation are reviewed per project and target market.

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Aloe Vera Softgel — softgel format reference image
Digestive & Gut

Aloe Vera Softgel

Aloe Vera Softgel is a white-label softgel supplement concept for brands building a digestive & gut range. Final positioning, claims and documentation are reviewed per project and target market.

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Peppermint Oil Enteric Softgel — softgel format reference image
Digestive & Gut

Peppermint Oil Enteric Softgel

Peppermint Oil Enteric Softgel is a white-label softgel supplement concept for brands building a digestive & gut range. Final positioning, claims and documentation are reviewed per project and target market.

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Lecithin 1200mg Softgel — softgel format reference image
Energy & Focus

Lecithin 1200mg Softgel

Lecithin 1200mg Softgel is a white-label softgel supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.

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Multivitamin + Ginseng Softgel — softgel format reference image
Energy & Focus

Multivitamin + Ginseng Softgel

Multivitamin + Ginseng Softgel is a white-label softgel supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.

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Nootropics Brain Softgel — softgel format reference image
Energy & Focus

Nootropics Brain Softgel

Nootropics Brain Softgel is a white-label softgel supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.

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Phospholipids Softgel — softgel format reference image
Energy & Focus

Phospholipids Softgel

Phospholipids Softgel is a white-label softgel supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.

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Red Korean Ginseng 500mg Softgel — softgel format reference image
Energy & Focus

Red Korean Ginseng 500mg Softgel

Red Korean Ginseng 500mg Softgel is a white-label softgel supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.

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Royal Jelly + Ginseng Softgel — softgel format reference image
Energy & Focus

Royal Jelly + Ginseng Softgel

Royal Jelly + Ginseng Softgel is a white-label softgel supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.

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Virgin Coconut Oil Softgel — softgel format reference image
Energy & Focus

Virgin Coconut Oil Softgel

Virgin Coconut Oil Softgel is a white-label softgel supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.

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Bilberry + Lutein Eye Softgel — softgel format reference image
Daily Wellness

Bilberry + Lutein Eye Softgel

Bilberry + Lutein Eye Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Lutein + Zeaxanthin Eye Softgel — softgel format reference image
Daily Wellness

Lutein + Zeaxanthin Eye Softgel

Lutein + Zeaxanthin Eye Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Vitamin A 10,000IU Softgel — softgel format reference image
Daily Wellness

Vitamin A 10,000IU Softgel

Vitamin A 10,000IU Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Algae Oil DHA Vegan Softgel — softgel format reference image
Daily Wellness

Algae Oil DHA Vegan Softgel

Algae Oil DHA Vegan Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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CoQ10 100mg Softgel — softgel format reference image
Daily Wellness

CoQ10 100mg Softgel

CoQ10 100mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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CoQ10 200mg Softgel — softgel format reference image
Daily Wellness

CoQ10 200mg Softgel

CoQ10 200mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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CoQ10 30mg Softgel — softgel format reference image
Daily Wellness

CoQ10 30mg Softgel

CoQ10 30mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Fish Oil 36/24 EE 1000mg Softgel — softgel format reference image
Daily Wellness

Fish Oil 36/24 EE 1000mg Softgel

Fish Oil 36/24 EE 1000mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Fish Oil 90% Omega-3 (EE) 1000mg Softgel — softgel format reference image
Daily Wellness

Fish Oil 90% Omega-3 (EE) 1000mg Softgel

Fish Oil 90% Omega-3 (EE) 1000mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Flaxseed Oil 1000mg Softgel — softgel format reference image
Daily Wellness

Flaxseed Oil 1000mg Softgel

Flaxseed Oil 1000mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Garlic Oil Softgel — softgel format reference image
Daily Wellness

Garlic Oil Softgel

Garlic Oil Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Krill Oil 500mg Softgel — softgel format reference image
Daily Wellness

Krill Oil 500mg Softgel

Krill Oil 500mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Lycopene 10mg Softgel — softgel format reference image
Daily Wellness

Lycopene 10mg Softgel

Lycopene 10mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Multivitamin + Minerals Softgel — softgel format reference image
Daily Wellness

Multivitamin + Minerals Softgel

Multivitamin + Minerals Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Natural Vitamin E 400IU Softgel — softgel format reference image
Daily Wellness

Natural Vitamin E 400IU Softgel

Natural Vitamin E 400IU Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Omega 369 1200mg Softgel — softgel format reference image
Daily Wellness

Omega 369 1200mg Softgel

Omega 369 1200mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Omega-3 + Red Yeast Rice + CoQ10 Softgel — softgel format reference image
Daily Wellness

Omega-3 + Red Yeast Rice + CoQ10 Softgel

Omega-3 + Red Yeast Rice + CoQ10 Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Omega-3 1000mg Softgel — softgel format reference image
Daily Wellness

Omega-3 1000mg Softgel

Omega-3 1000mg Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Synthetic Vitamin E 1000IU Softgel — softgel format reference image
Daily Wellness

Synthetic Vitamin E 1000IU Softgel

Synthetic Vitamin E 1000IU Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Vitamin A + D3 Softgel — softgel format reference image
Daily Wellness

Vitamin A + D3 Softgel

Vitamin A + D3 Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Vitamin D3 + K2 Softgel — softgel format reference image
Daily Wellness

Vitamin D3 + K2 Softgel

Vitamin D3 + K2 Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Vitamin D3 1000IU Softgel — softgel format reference image
Daily Wellness

Vitamin D3 1000IU Softgel

Vitamin D3 1000IU Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Vitamin D3 2000IU Softgel — softgel format reference image
Daily Wellness

Vitamin D3 2000IU Softgel

Vitamin D3 2000IU Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Vitamin D3 4000IU Softgel — softgel format reference image
Daily Wellness

Vitamin D3 4000IU Softgel

Vitamin D3 4000IU Softgel is a white-label softgel supplement concept for brands building a daily wellness range. Final positioning, claims and documentation are reviewed per project and target market.

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Colostrum + Probiotic Softgel — softgel format reference image
Immune Support

Colostrum + Probiotic Softgel

Colostrum + Probiotic Softgel is a white-label softgel supplement concept for brands building a immune support range. Final positioning, claims and documentation are reviewed per project and target market.

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Oregano Oil Softgel — softgel format reference image
Immune Support

Oregano Oil Softgel

Oregano Oil Softgel is a white-label softgel supplement concept for brands building a immune support range. Final positioning, claims and documentation are reviewed per project and target market.

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Curcumin Softgel — softgel format reference image
Joint & Bone

Curcumin Softgel

Curcumin Softgel is a white-label softgel supplement concept for brands building a joint & bone range. Final positioning, claims and documentation are reviewed per project and target market.

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Liquid Calcium 300mg + VD3 Softgel — softgel format reference image
Joint & Bone

Liquid Calcium 300mg + VD3 Softgel

Liquid Calcium 300mg + VD3 Softgel is a white-label softgel supplement concept for brands building a joint & bone range. Final positioning, claims and documentation are reviewed per project and target market.

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Pumpkin Seed Oil 1000mg Softgel — softgel format reference image
Men's Health

Pumpkin Seed Oil 1000mg Softgel

Pumpkin Seed Oil 1000mg Softgel is a white-label softgel supplement concept for brands building a men's health range. Final positioning, claims and documentation are reviewed per project and target market.

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Saw Palmetto + Pumpkin Seed + Zinc Prostate Softgel — softgel format reference image
Men's Health

Saw Palmetto + Pumpkin Seed + Zinc Prostate Softgel

Saw Palmetto + Pumpkin Seed + Zinc Prostate Softgel is a white-label softgel supplement concept for brands building a men's health range. Final positioning, claims and documentation are reviewed per project and target market.

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Saw Palmetto 320mg Softgel — softgel format reference image
Men's Health

Saw Palmetto 320mg Softgel

Saw Palmetto 320mg Softgel is a white-label softgel supplement concept for brands building a men's health range. Final positioning, claims and documentation are reviewed per project and target market.

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Melatonin 3mg Softgel — softgel format reference image
Sleep & Mood

Melatonin 3mg Softgel

Melatonin 3mg Softgel is a white-label softgel supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.

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Cayenne Pepper Softgel — softgel format reference image
Digestive & Gut

Cayenne Pepper Softgel

Cayenne Pepper Softgel is a white-label softgel supplement concept for brands building a digestive & gut range. Final positioning, claims and documentation are reviewed per project and target market.

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CLA 80% 1000mg Softgel — softgel format reference image
Digestive & Gut

CLA 80% 1000mg Softgel

CLA 80% 1000mg Softgel is a white-label softgel supplement concept for brands building a digestive & gut range. Final positioning, claims and documentation are reviewed per project and target market.

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Green Tea Extract Softgel — softgel format reference image
Digestive & Gut

Green Tea Extract Softgel

Green Tea Extract Softgel is a white-label softgel supplement concept for brands building a digestive & gut range. Final positioning, claims and documentation are reviewed per project and target market.

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Evening Primrose 1000mg Softgel — softgel format reference image
Women's Health

Evening Primrose 1000mg Softgel

Evening Primrose 1000mg Softgel is a white-label softgel supplement concept for brands building a women's health range. Final positioning, claims and documentation are reviewed per project and target market.

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Evening Primrose 500mg Softgel — softgel format reference image
Women's Health

Evening Primrose 500mg Softgel

Evening Primrose 500mg Softgel is a white-label softgel supplement concept for brands building a women's health range. Final positioning, claims and documentation are reviewed per project and target market.

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Pregnant Care Multivitamin Softgel — softgel format reference image
Women's Health

Pregnant Care Multivitamin Softgel

Pregnant Care Multivitamin Softgel is a white-label softgel supplement concept for brands building a women's health range. Final positioning, claims and documentation are reviewed per project and target market.

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Soy Isoflavones Softgel — softgel format reference image
Women's Health

Soy Isoflavones Softgel

Soy Isoflavones Softgel is a white-label softgel supplement concept for brands building a women's health range. Final positioning, claims and documentation are reviewed per project and target market.

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Women's Multivitamin Softgel (with EPO) — softgel format reference image
Women's Health

Women's Multivitamin Softgel (with EPO)

Women's Multivitamin Softgel (with EPO) is a white-label softgel supplement concept for brands building a women's health range. Final positioning, claims and documentation are reviewed per project and target market.

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Project handoff

Brief a private label softgels project

Send the brief — DAT reviews and routes it to the right working track. Documentation scope is confirmed against the target market during the project.

Quick context request

Get manufacturing context

Drop your work email and a member of the DAT team will follow up with the right context for this concept. Project documents, certificates and pricing are released through the project workspace in the DAT portal.

You will receive a short confirmation email. Project documents (specification, batch-specific COA, packaging documents) are released through the project workspace in the DAT portal once a brief is in place.