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Manufacturing / Filled Gummies

Filled gummies — dual-texture, dual-active formats for brands that want a sharper product story.

A liquid centre inside a pectin shell. Format complexity is reviewed up front so the spec lock matches what the line can hold in production.

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Shell
Pectin
Centre
Liquid fill
Routes
Semi-custom · Custom
Filled gummies — dual-texture, dual-active formats for brands that want a sharper product story. — DAT Supply manufacturing
Working routes
3

white-label · semi-custom · custom.

Project gates
4

brief · spec · artwork · release.

Pathways
EU · UK · US

reviewed per target-market framework.

View as private-label format →

Format manifest

Filled gummies push the platform: a second active layer, a second sensory cue, a tighter spec. DAT confirms feasibility before locking the formula.

Filled gummies at a glance
Shell base
Pectin
Centre
Liquid fill
Best routes
Semi-custom · Custom
Pathways
EU · UK · US
Best-fit use cases

When a filled gummy earns its complexity

Filled gummies pay back the extra spec work when the product story needs a second beat — a dual-active stack, a sensory cue, or a premium positioning above a standard daily-use SKU.

Manufacturing capability

What the filled-gummy platform supports

A filled gummy is a pectin shell carrying a liquid centre — typically an oil, syrup or aqueous gel that pairs with a complementary active layer. The shell follows the same pectin platform as standard gummies; the centre adds a second feasibility gate. Centre chemistry must be compatible with the shell at sealing — water activity, oil polarity and density are reviewed before spec lock. Payload is split: the shell carries the daily-vitamin or core nutrient stack at standard ratios, the centre carries a differentiating active that benefits from being isolated until consumption (an oil-soluble vitamin, a heat-sensitive botanical, a sensory cue such as a sour or cooling note). Standard finish options include sugar-sanding, oil polish and shape variations within the moulds the line can hold. Brands choose filled gummies when the product story needs a second beat — a dual-active stack a daily multivitamin alone cannot tell, a premium sensory experience above a flagship gummy, or a hero SKU that sits at the top of a beauty, energy or recovery range. The format trades the simplicity of a single-matrix gummy for a sharper editorial story; the brief review confirms whether the second active actually earns the extra spec work.

Launch routes

Pick the route that matches the brief.

Every project moves through one of three routes. Final routing is confirmed inside the portal — the route shapes the documentation set and the timeline.

01 · White-label

Reviewed concept, brand artwork.

Pick a reviewed pectin-gummy concept from the catalogue and adapt brand artwork. The fastest path from brief to launch — packaging, claims and documentation are reviewed against the target market.

Best for
First gummy SKU · short timelines
Lead time
Confirmed in the quote
Start with this route 02 · Semi-custom

Adjusted within an existing matrix.

Adjust dose, flavour or active stack within an existing matrix. Differentiate the SKU without a full custom-development cycle. Documentation route follows the same project gates.

Best for
Differentiated SKU · existing brand
Lead time
Confirmed in the quote
Start with this route 03 · Custom

Bespoke formulation and dieline.

Fully bespoke formulation, custom flavour profile and packaging dieline. The right route for category-defining launches with longer planning windows and committed quantities.

Best for
Category-defining launch · committed quantities
Lead time
Confirmed in the quote
Start with this route
Working routes in detail

What each route looks like for filled gummies

White-label

White-label availability is reviewed per project — most filled-gummy launches need at least flavour or centre-active tuning, so a true white-label drop-in is not the default route. Where a reviewed filled-gummy concept exists in the catalogue and the brand can adopt the spec as-is, white-label can apply at the 1,000-unit MOQ tier; DAT confirms in the brief.

Semi-custom

Semi-custom is the typical filled-gummy route: a reviewed shell paired with a centre adjusted for the brand — flavour, sensory cue, or a centre active swapped within compatible chemistry. First runs land at the 2,500-unit MOQ tier and the brief review confirms the centre is feasible against the chosen shell before spec lock.

Custom

Custom filled-gummy development covers novel centre actives, unusual shell-centre pairings or a bespoke shape that needs its own tooling. First runs land at the 5,000-unit MOQ tier and timelines are confirmed per project after the centre feasibility review.

Packaging options

PET bottle · Doypack

Filled gummies typically ship in PET bottle or doypack. Sachet packaging is reviewed per project — film and configuration depend on the centre.

Filled gummies typically ship in PET bottle or doypack. PET suits the supplement shelf and pairs well with a premium label treatment that signals the dual-texture story. Doypack works for DTC ranges that want a tactile unboxing without sacrificing barrier integrity — film selection is reviewed against the centre chemistry. Sachet packaging for filled gummies is reviewed case-by-case; the film and fill geometry must hold the centre across the supply chain, and the brief confirms whether the centre survives the sachet route. Across all packaging options, the outer carton, child-resistant closure decision, tamper evidence and shipping configuration are reviewed alongside the format choice.

  1. PET bottle

    Canonical supplement-shelf format. Pairs well with a premium label that signals the dual-texture story.

  2. Doypack

    Stand-up pouch with resealable zip. Strong DTC unboxing and lower secondary-packaging footprint.

  3. Sachet (case-by-case)

    Sachet film + centre compatibility is reviewed per project before any sachet path is confirmed.

Packaging considerations
  • PET bottle with premium label
  • Doypack with high-barrier film
  • Sachet (case-by-case)
  • Tamper-evident seal
  • Child-resistant cap
  • Premium outer carton
  • Sleeve-wrap presentation
  • On-pack QR / batch code
Documentation route

Project gates, not promises

DAT releases documentation as the project moves through each gate. Batch-release documents are issued after production and QC release.

  1. 01
    Stage
    Brief review
    Reviewed

    Target market, format, quantity, claims direction

    When

    Project entry

    Receives

    Feasibility view + working route confirmation

  2. 02
    Stage
    Formula & spec confirmation
    Reviewed

    Formulation route, allergen statement, per-SKU specification

    When

    After brief sign-off

    Receives

    Specification draft + spec-locked formula

  3. 03
    Stage
    Artwork & label review
    Reviewed

    Dieline, on-pack copy, claim wording per market framework

    When

    In parallel with spec lock

    Receives

    Reviewed artwork against the target-market framework

  4. 04
    Stage
    Production & QC
    Reviewed

    In-process control plan, stability and QC release rules

    When

    Once spec & artwork are signed off

    Receives

    Production run + in-process control records

  5. 05
    Stage
    Batch-specific documents
    Reviewed

    Per-batch QC, traceability, release-for-shipment

    When

    After production & QC release

    Receives

    Batch-specific Certificate of Analysis + traceability

  6. 06
    Stage
    Repeat order support
    Reviewed

    Forecast review, raw-material lead times, improvement notes

    When

    Per repeat order

    Receives

    Refreshed documentation per project stage

Documentation availability depends on product, market and project stage. The brand owner remains the food business operator and is responsible for final filings in each target market.

Related product concepts

Concepts reviewed for this format

A short pick of reviewed concepts. Final positioning, claims and documentation are reviewed per project.

Explore the full product catalogue →

Reviewed ingredients

Top ingredients reviewed in filled gummies

Ingredients commonly reviewed for this format in the DAT Supply dossier library. Open a dossier to see dose anchors, working forms and per-format formulation considerations.

Browse all reviewed ingredients →

Gummy family

Other formats in the gummy family group

Adjacent manufacturing formats DAT supports. Routing, gates and documentation framework carry across the family.

Browse all manufacturing formats →

Related ingredients

Common actives for this format

Regulatory framework

EU, UK and US documentation for filled gummies

Filled gummies follow the same food-supplement framework as standard gummies — EU Directive 2002/46/EC with FIC (EU 1169/2011) labelling, UK retained law with FSA notification, US DSHEA structure-function claims and supplement facts. The added scrutiny is on the centre active: any heat-sensitive or oil-based active in the centre is documented in the spec, and stability data is folded into the dossier where the centre carries a notified nutrient. Artwork is reviewed against the target market and DAT releases brief, spec, artwork and batch CoA documentation alongside the production release.

Frequently asked questions

  • What does a filled gummy add over a standard gummy?

    A liquid centre carried inside a pectin shell. Useful when the product story benefits from a second active, a second sensory cue, or a more premium texture.

  • Is white-label available for filled gummies?

    Filled gummies typically route through semi-custom or custom because the centre formulation is part of the spec lock. White-label availability is confirmed per project.

  • What documentation gates apply?

    The standard four-gate model: brief review, spec confirmation, artwork review per the target-market framework, and batch-specific Certificate of Analysis after QC release.

  • Can a filled gummy ship in sachet packaging?

    Sachet packaging for filled formats is reviewed per project. Film, fill geometry and centre compatibility are confirmed before any sachet route is locked.

  • What is the order of magnitude for a first run?

    Semi-custom starts from 2,500 units; custom development from 5,000 units. Final volumes are confirmed in the quote after brief review.

  • How long does a filled gummy project take?

    Confirmed in the quote after brief review — filled formats add a feasibility gate before spec lock, so timelines vary by centre complexity.

Related

Continue exploring

Other surfaces on this format — private-label framing, related formats and the public-ready catalogue.

Project handoff

Start a filled-gummy project

Send your brief — DAT will review feasibility, confirm the working route, and frame the spec lock for the filled format.

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Quick context request

Get manufacturing context

Drop your work email and a member of the DAT team will follow up with the right context for this concept. Project documents, certificates and pricing are released through the project workspace in the DAT portal.

You will receive a short confirmation email. Project documents (specification, batch-specific COA, packaging documents) are released through the project workspace in the DAT portal once a brief is in place.