Private-label pet supplements — chews, drops, liquids and sprays for dog and cat ranges.
One manufacturing network, project-managed end to end. Active selection, palatability and species claim framework are reviewed up front so the brief becomes a launchable spec.
- Pet formats
- 5
- Project gates
- 4
- Pathways
- EU · UK · US
reviewed pet formats in scope.
brief · spec · artwork · release.
reviewed per target-market framework.
Pet wellness, taken seriously. Daily-use positioning across reviewed formats — not therapeutic veterinary claims.
DAT manufactures private-label pet supplements through a project-managed production workflow. Species claim framework, palatability and active selection are reviewed up front.
Reviewed pet formats
Each pet format runs through the same four-gate model and is reviewed against the species claim framework before any spec lock.
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Pet soft chews
Soft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims.
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Pet liquid drops
Dropper-bottle liquid format for pet supplements. Palatability and species fit reviewed per project.
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Pet oral liquids
Oral liquid supplement format for pets. Concept and palatability confirmed during the brief.
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Pet pastes
Squeezable paste format for pet supplements. Reviewed per project; species-specific dose confirmed during the brief.
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Pet sprays
Oral or topical spray format for pet supplements. Concept and application confirmed during the brief.
Reviewed pet supplement concepts
Combined catalogue across the pet vertical — chews, drops, pastes, sprays and paw balms. Each entry is a starting point; species fit, palatability and packaging are confirmed per project. DAT does not publish pet therapeutic claims.
Calming Spray
Gentle, fast-acting calming spray to ease anxiety, stress and nervousness in pets.
Ear Care Support (Drops)
Gentle topical liquid for daily ear cleansing and comfort in dogs.
Flea & Tick Spray
Topical spray formulated to help deter fleas and ticks.
No-Chew Deterrent Spray
Plant-based, gentle yet effective deterrent spray to stop unwanted chewing, biting and licking for pets.
Paw Protection Balm
Advanced protective balm to shield, repair and nourish pet paws against harsh environments.
Paw Soother Balm
Gentle, nourishing balm to protect, repair and soothe dry, cracked pet paws.
Skin Comfort Spray
Topical spray to support comfort during seasonal skin sensitivities.
Skin Soother Balm
Gentle soothing balm to calm irritated skin, support comfort during dryness, and support healthy skin recovery for pets.
Snout Soother Balm
Gentle, hydrating balm to soothe, repair and protect dry, rough or chapped pet noses.
Wrinkle Care Balm
Gentle caring balm to soothe dry wrinkles and skin folds, helping avoid irritation and discomfort.
Antioxidant Support
Daily chew with salmon oil and krill for antioxidant and skin & coat support.
Bladder & Kidney Support (Paste)
Concentrated paste to support normal urinary tract and bladder function.
Bladder Support
Daily support for normal bladder function and urinary tract comfort.
Calming Support
Private-label pet soft-chew supplement format. Active load, palatability and on-pack wording reviewed per project. No pet therapeutic claims published.
Calming Support (Cat)
Daily crunchy chew formulated to support a calm, balanced temperament in cats.
Calming Support (Paste)
A synergistic blend of ingredients to help pets manage stress, promote relaxation, and maintain a balanced temperament.
Cats Grass Support
Barley-grass-forward chew designed to support natural feline foraging and digestion.
Cognitive Support
Formulated to support mental sharpness, memory, and a calm demeanor, ideal for aging pets or those in stimulating environments.
Cognitive Support (Cat)
Daily chew with DHA, taurine and MCTs to support cognitive function in cats.
Dental & Fresh Breath Support (Cat)
Reduces plaque buildup and freshens breath naturally.
Digestive & Anal Gland Support
Daily chew formulated to support digestion and healthy stool quality.
Digestive & Anal Gland Support (Cat)
Pumpkin and psyllium chew formulated to support healthy stool quality and gland function.
Digestive & Probiotic Support
Designed to promote a healthy gut microbiome, improve nutrient absorption, and support overall digestive comfort.
Digestive & Probiotic Support (Cat)
Multi-strain probiotic complex for optimal gut health
Digestive & Probiotic Support (Drops)
(Enterococcus faecium, Lactobacillus acidophilus, Lactococcus lactis, Bifidobacterium longum, Lactobacillus casei, Bifidobacterium breve, Bacillus coagulans)
Digestive & Probiotic Support (Paste)
Designed to promote a healthy gut microbiome, improve nutrient absorption, and support overall digestive comfort.
Digestive Enzyme Support
A multi-enzyme blend (Protease, Amylase, Cellulase, Hemicellulase, Lipase, Bromelain) to help break down food and support nutrient absorption.
Digestive Enzyme Support (Drops)
Liquid blend formulated to support digestive enzyme activity in dogs.
Digestive Health
Amylase, Protease, Lipase, Cellulase, Papain, Bromelain, Hemicellulase
Hairball Support
A synergistic blend of natural fibers and omega-rich oils to help maintain healthy digestion and a smooth coat.
Hairball Support (Cat)
Fiber and omega-rich chew to help maintain normal hairball passage in cats.
Healthy Teeth & Gum
(Parsley, Apple Cider Vinegar, Ceylon Cinnamon, Rosemary, Peppermint Powder)
Heart Support
Daily chew with CoQ10 and taurine formulated to support normal cardiovascular function.
Heart Support (CoQ10)
CoQ10-forward blend formulated to support normal cardiovascular function in dogs.
Hip & Joint Support
Targeted hip & joint support with glucosamine, chondroitin and MSM, designed for breeds prone to mobility issues.
Immune & Seasonal Comfort Support
Daily chew formulated to support normal immune function and seasonal comfort.
Immune & Seasonal Comfort Support (Cat)
Daily chew with L-Lysine and omega-3s for immune and seasonal comfort support.
Immune & Seasonal Comfort Support (Drops)
Daily liquid with omega-3 and quercetin for immune and seasonal comfort.
Joint & Mobility Support
Daily chew formulated to help maintain joint mobility and comfort.
Joint & Mobility Support (Cat)
Daily chew with green-lipped mussel and glucosamine to support joint mobility in cats.
Joint & Mobility Support (Drops)
Daily liquid formulated to support joint mobility and comfort in dogs.
Joint & Mobility Support (Green Lipped Mussel)
Green-lipped mussel and omega-3 blend formulated to support mobility and comfort in active and aging dogs.
Joint & Mobility Support (Paste)
Concentrated paste formulated to help maintain joint mobility and comfort.
Kidney Support (Cat)
Daily chew formulated to support normal kidney function in cats.
Liver Support
(Reishi, Turkey Tail, Maitake, Shiitake, Chaga, Cordyceps)
Liver Support (Cat)
Milk thistle chew formulated to support normal liver function in cats.
Liver Support (Paste)
Silactive Milk Thistle Extract (Minimum 80% Silymarin)
Multivitamin (Cat)
Comprehensive multivitamin chew with B-complex, taurine and beta-glucan for cats.
Multivitamin (Dog)
Comprehensive daily multivitamin covering vitamins, minerals and antioxidants in a single soft chew.
Multivitamin (Paste)
Daily multivitamin paste with B-complex, krill oil and trace minerals.
Mushroom Wellness
A blend of functional mushrooms (Reishi, Turkey Tail, Maitake, Shiitake, Chaga, Cordyceps) for whole-body wellness.
Probiotic Support
Daily probiotic chew formulated to support a healthy gut microbiome.
Probiotic Support (Drops)
Liquid multi-functional formula supporting daily wellness across systems.
Probiotic Support (Skin & Coat)
Multi-strain probiotic complex with skin- and coat-supporting ingredients.
Respiratory Comfort Support
Daily chew formulated to support respiratory comfort in dogs.
Seasonal Allergy Comfort (Paste)
Daily paste for seasonal comfort and immune support.
Seasonal Comfort Support
A blend of Astragalus, Nettle Leaf, Fructus Kochiae, Cocklebur Seed and Safflower for seasonal sensitivity comfort.
Senior Wellness Support
Daily chew formulated to support cardiovascular, cognitive and longevity in seniors.
Skin & Coat Support (Paste)
Rich in Omega fatty acids to nourish the skin, promote a lustrous coat, and support the body's natural defenses against environmental allergens.
Urinary Tract Support (Cat)
Cranberry and psyllium chew to support normal urinary tract function in cats.
Vision & Eye Support
(Astragalus Root, Nettle Leaf, Fructus Kochiae, Cocklebur Seed, Safflower)
Vision & Eye Support (Eye Blend)
A convenient and tasty way to maintain clear eyes and support visual function.
Weight Management Support (Cat)
Daily chew formulated to support healthy weight maintenance in cats.
Wellness Support
(Epimedium Sagittatum (Horny Goat Weed), Damiana Leaf, Perna Canaliculus, Ginkgo Biloba, Polygonum Multiflorum (Fo-Ti Root), Maca Root, Ginseng, Fenugreek, and Mucuna Pruriens)
Pick the route that matches the brief.
Every project moves through one of three routes. Final routing is confirmed inside the portal — the route shapes the documentation set and the timeline.
Reviewed concept, brand artwork.
Pick a reviewed pectin-gummy concept from the catalogue and adapt brand artwork. The fastest path from brief to launch — packaging, claims and documentation are reviewed against the target market.
- Best for
- First gummy SKU · short timelines
- Lead time
- Confirmed in the quote
Adjusted within an existing matrix.
Adjust dose, flavour or active stack within an existing matrix. Differentiate the SKU without a full custom-development cycle. Documentation route follows the same project gates.
- Best for
- Differentiated SKU · existing brand
- Lead time
- Confirmed in the quote
Bespoke formulation and dieline.
Fully bespoke formulation, custom flavour profile and packaging dieline. The right route for category-defining launches with longer planning windows and committed quantities.
- Best for
- Category-defining launch · committed quantities
- Lead time
- Confirmed in the quote
Brief to released batch
The four-gate model applies to every pet project — species claim review is layered into the artwork gate.
- 01
Brief review
Species, format, active stack, claim framework.
- 02
Route
Semi-custom or custom — confirmed against the brief.
- 03
Spec lock
Per-SKU specification, palatability and species claim framework.
- 04
Artwork
Dieline + on-pack copy reviewed against the species claim framework.
- 05
Production & QC
In-process control plan agreed; production runs through the controlled manufacturing workflow.
- 06
Batch release
Batch-release documents are issued after production and QC release.
Project gates, not promises
DAT releases documentation as the project moves through each gate. Batch-release documents are issued after production and QC release.
- 01StageBrief reviewReviewed
Target market, format, quantity, claims direction
WhenProject entry
ReceivesFeasibility view + working route confirmation
- 02StageFormula & spec confirmationReviewed
Formulation route, allergen statement, per-SKU specification
WhenAfter brief sign-off
ReceivesSpecification draft + spec-locked formula
- 03StageArtwork & label reviewReviewed
Dieline, on-pack copy, claim wording per market framework
WhenIn parallel with spec lock
ReceivesReviewed artwork against the target-market framework
- 04StageProduction & QCReviewed
In-process control plan, stability and QC release rules
WhenOnce spec & artwork are signed off
ReceivesProduction run + in-process control records
- 05StageBatch-specific documentsReviewed
Per-batch QC, traceability, release-for-shipment
WhenAfter production & QC release
ReceivesBatch-specific Certificate of Analysis + traceability
- 06StageRepeat order supportReviewed
Forecast review, raw-material lead times, improvement notes
WhenPer repeat order
ReceivesRefreshed documentation per project stage
Documentation availability depends on product, market and project stage. The brand owner remains the food business operator and is responsible for final filings in each target market.
Frequently asked questions — Pet Supplements
Which pet species does DAT support?
Dog and cat ranges are routinely reviewed. Small-animal and equine ranges are reviewed per feasibility — species claim framework, palatability and active selection are confirmed during the brief.
What pet formats are in scope?
Soft chews are the canonical format. Pet liquid drops, oral liquids, pastes and sprays are reviewed per project. Format choice depends on the active load, species and channel positioning.
Does DAT make therapeutic claims for pet ranges?
No. DAT supports daily-use wellness positioning only — joint, calm, skin & coat, digestive support. Therapeutic / veterinary medicinal claims are out of scope.
What documentation gates apply to pet projects?
Brief review, spec confirmation, artwork review per the target-market and species framework, and batch-specific Certificate of Analysis after QC release. The brand owner remains the food business operator on pack.
What is the order of magnitude for a first pet run?
Semi-custom starts from 2,500 units; custom development from 5,000 units. Final volumes are confirmed in the quote after brief review.
How do I start a pet project?
Send the brief — DAT will review the species framework, confirm palatability and active selection, frame the spec lock and route the project inside the quality-controlled supply chain.
Start a pet supplement project
Send your brief — DAT will review the species framework, confirm palatability and active selection, and route the project inside the quality-controlled supply chain.