Who is responsible for my supplement label? A brand FAQ

Launching a private-label supplement range involves many decisions, and label responsibility is a key one. This FAQ clarifies the typical division of tasks between you and your contract manufacturer, helping you understand what to expect and how to prepare. Whether you plan to design your own label or use a template, knowing the process upfront avoids delays and ensures compliance with your target market's regulations.

As a brand owner, you generally have two paths for your supplement label. Option one: you provide a fully finished label design, including all required elements like supplement facts, ingredient list, and claims, which you are responsible for verifying. Option two: you use a manufacturer's pre-designed label template, often called a "stock label," which they provide with standard wording and formatting. The choice affects cost, speed, and control over your brand's look and message.

A fully custom label suits brands with a clear identity, specific claims, or unique packaging requirements. It gives you full creative control but requires more upfront work and regulatory diligence. A template label works well for new entrants testing a product, or for brands that want a faster, lower-cost launch. Templates are typically limited to standard formulations and may restrict your ability to add proprietary blends or specific marketing language.

Regardless of the label option, you must provide accurate product information: the intended product name, dosage form, serving size, and any claims you wish to make (subject to your own legal review). You should also confirm the target market's labeling regulations, such as FDA requirements for the US or EFSA rules for the EU. For custom labels, supply high-resolution artwork files in the required format. For templates, review the manufacturer's template options and select one that matches your product.

DAT Supply offers both custom label support and a "Make it Yours" template program for eligible products. Our project managers can guide you through the label approval process, including reviewing your artwork for completeness and compliance with our internal standards. We do not provide legal or regulatory advice, but we can share industry best practices and point you to resources. The final responsibility for label accuracy and compliance rests with you, the brand owner.

Q: Who writes the supplement facts panel? A: You or your label designer must provide it; we can help format it based on your formula. Q: Can you help with claim substantiation? A: No, that is your responsibility. Q: Do you offer label design services? A: We do not design labels, but we can recommend third-party designers. Q: What if my label has an error? A: You are liable; always proofread and test your label before production. Q: Can I change a template label later? A: Yes, but it may require a new approval process and minimum order quantities.