Vitamin B12 (Cyanocobalamin)
Cyanocobalamin / methylcobalamin — central to energy and B-complex stacks.
- 1 Select
- 2 Review
- 3 Sample
- 4 Approve
- 5 Produce
- 6 Deliver
What sets B12 apart in this catalogue
Vitamin B12 sits inside the catalogue's B Vitamins family — a named family placement pyridoxine does not share. The catalogue description names both forms it works with, cyanocobalamin and methylcobalamin, describing the ingredient as central to energy and B-complex stacks rather than a peripheral addition.
That framing carries through into the claim ceiling. The row attaches only two permitted claim lines, both pointing the same direction: a contribution to the reduction of tiredness and fatigue, and to normal energy-yielding metabolism. There is no psychological or hormonal claim line here, unlike some other B vitamins in this catalogue — B12's neutral positioning stays inside that single energy theme, and label copy built on it has to stay there too. Energy gummies and B-complex gummies are the expected use cases, but the row lists vegan ranges alongside them — a third use case that sits outside the energy-and-stacking pattern the other two describe.
Where B12 shows up
The concepts that carry Vitamin B12 in this catalogue lean toward the mind-and-calm side of the range rather than the general-wellness spread pyridoxine sits in. On the pet side it turns up in a calming chew, a cognitive-support chew built for cats, and a probiotic drop formula. On the human gummy side it sits inside a mushroom-based brain formula and a calm-and-concentration blend filed under Mind & Mood, alongside a detox-positioned apple-cider-vinegar gummy and the standard cat and dog multivitamin bases.
Energy gummies, B-complex gummies and vegan ranges are the use cases the ingredient is typically bought for. The cognitive and calming concepts that carry it today mean a brand building a mind-or-mood-positioned range has just as natural an entry point for this vitamin as one building a straightforward multivitamin stack.
Bringing B12 into a range
B12 reaches a range through the same two-lane structure every catalogue active follows, and the starting point is whichever existing formula above already carries it. Personalisation on that base runs through Make it Yours — flavour, colour and shape only — while product naming and artwork sit inside the regular private-label branding workflow, a separate step from that flavour-colour-shape choice.
A brand wanting a different active mix, different amounts, or a claim beyond what a carrier formula already supports is describing a new composition, which is scoped separately as Custom Formula R&D rather than an adjustment to what exists. Samples of the starting formula come before any production commitment either way, and once a label is drafted, the claims on it and market compliance sit with the brand owner, not with the catalogue.
Why brands use Vitamin B12 (Cyanocobalamin)
Vitamin B12 (Cyanocobalamin) is an essential vitamin commonly considered for daily-wellness ranges, sitting in the b vitamins family. On DAT Supply briefs it is most often considered for Energy gummies, B-complex gummies and Vegan ranges — the exact positioning is set by the brand brief and reviewed against the target market’s claim rules. Editorially we frame it around Contributes to the reduction of tiredness and fatigue (EU permitted claim) and Contributes to normal energy-yielding metabolism (EU permitted claim), using only EU 432/2012- or DSHEA-compatible wording for the final pack copy. Format-wise we have considered Vitamin B12 (Cyanocobalamin) for gummies, capsule, softgel, powder and drops; the per-format formulation notes below describe the live constraints (taste, payload, stability, packaging) we tune in the formulation pass. Sourcing form (extract ratio for botanicals, salt or chelate form for minerals, free-form vs ester for amino acids) is reviewed against the brief, with documentation matched to the target market’s import rules. Inclusion rate and claim wording are reviewed per project — no two briefs land on the same combination, and we don’t publish off-the-shelf doses.
Formats this ingredient is reviewed for
DAT Supply covers gummy, capsule, softgel, tablet, powder, oral strip, liquid drop, shot, jelly and pet formats. The list below reflects every format this ingredient is reviewed for — chips link through to the manufacturing hub for each format. Final compatibility, dose and matrix are confirmed per project.
Format suitability reviewed per project.
How we use Vitamin B12 (Cyanocobalamin) in formulas
A public-safe formulation reference — how this active behaves in our formats, common pairings and handling notes. Final formulation, dose and on-pack copy are confirmed per project.
- Heat stable
- Limited — use coated forms
- Soluble in matrix
- Conditional
- Vegan supply
- Project-specific
Per-format formulation notes
Safe-baseline considerations for each format this ingredient is reviewed for. Final formulation, dose and on-pack copy are confirmed per project.
Gummies
In a pectin- or gelatin-based gummy matrix, Vitamin B12 (Cyanocobalamin) is reviewed for heat stability through the cooking step, dispersibility across the dosed mass, and any flavour interaction with the cooked base. Coated or encapsulated forms may be considered when the raw active would shift taste or colour outside the target window. Per-gummy payload, daily serving count and the resulting label claim are tuned against the brand’s pack architecture. Pectin and gelatin behave differently for moisture migration and shelf-life — the matrix choice is reviewed per project alongside the active’s sensitivity to acidity, light and oxygen. Where a high inclusion rate would compromise gummy texture, we split the load across two pieces or move to a denser format. Final dosing and matrix selection are confirmed per project.
Capsules
In a two-piece capsule format Vitamin B12 (Cyanocobalamin) is reviewed for fit against the chosen capsule size, the blend’s bulk density and flow, and any excipient set needed for stable filling. Shell choice (gelatin vs HPMC for vegan ranges) is tuned against the active’s moisture sensitivity and the brand’s diet positioning. Capsules carry medium-to-high payloads and let the brand split a multi-active stack across one or two daily servings, with the daily serving count reviewed per project. Where the active is hygroscopic or has a strong odour, we may pre-coat or granulate before filling. Final excipient set, capsule size and per-serving load are confirmed per project.
Softgels
In a softgel format Vitamin B12 (Cyanocobalamin) must be oil-soluble or oil-dispersible; water-loving actives sit on the gummy or capsule route instead. The fill carrier (a refined oil or a co-solubilising system) is reviewed against the active’s oxidation profile and shelf-life targets, with antioxidant load tuned where the active is prone to oxidation. Shell choice (gelatin vs non-gelatin for vegan ranges) is set against the brand’s diet positioning, and the shell-fill interaction is reviewed for water migration. Softgel size and per-piece fill weight are tuned against the target dose — reviewed per project alongside the brand’s daily serving plan and pack format.
Powders
In a powder format Vitamin B12 (Cyanocobalamin) is reviewed for flow, bulk density and blend uniformity, plus dispersibility and taste on reconstitution. Hygroscopic actives may need a desiccant, a moisture-barrier pouch, or an aluminium-laminate tub liner. Powder lets the brand carry the highest per-serving payloads of any DAT format, which can suit collagen-, protein- or electrolyte-positioned ranges. Pack format (tub, sachet, stick) is set against the daily serving plan and the brand’s shopper context — at-home tubs vs on-the-go sticks. Particle size, sweetener / acidulant balance and any flow aid are tuned per project to land the target sensory window.
Liquid drops
In a liquid-drop format Vitamin B12 (Cyanocobalamin) must be soluble or stably dispersible in the chosen carrier (water, glycerin, oil or a mixed system). Taste masking, preservation, pH window and shelf-life targets are reviewed against the active’s sensitivity profile. Bottle and dropper geometry are matched to the target per-drop dose, with serving accuracy validated through the dropper’s drop-volume specification. Liquids carry sensitive actives well but require a tighter shelf-life and packaging plan than dry formats. Where the active is light-sensitive, amber glass or barrier-tinted PET is reviewed against the run plan. Preservation system and pH are set per project.
Claim framework
Across the EU and UK markets Vitamin B12 (Cyanocobalamin) is treated as a vitamin: any on-pack benefit wording must come from the EU 432/2012 register (UK retains the same wording post-Brexit), and the inclusion rate has to meet the minimum thresholds tied to the chosen claim. For the US market, label benefit copy follows DSHEA structure-function rules with the standard "not intended to diagnose, treat, cure or prevent any disease" disclosure. We never reuse a market’s wording as if it carried over — claim copy is rewritten per market and reviewed per project. Country-level rules (e.g. France, Italy, Belgium for the EU; California Prop 65 for the US) layer on top, and the back-of-pack nutritional table is built against the market’s reference intake framework.
Typical anchor: mcg per serving — confirmed per project.
Vitamin B12 (Cyanocobalamin) is measured by weight (mcg) per serving on DAT Supply briefs. The working anchor — the inclusion rate against which target-market claim wording is reviewed — is set during the formulation pass for each project rather than published as a fixed number on the public page. Final per-serving load depends on the chosen format (gummy payload window, capsule fill weight, softgel oil load, sachet or powder scoop size, oral-liquid bottle geometry) and the claim wording the brand needs to support against the target market. Sourcing form (extract ratio, standardised marker, micronised vs granular, salt or chelate form) is reviewed in the same pass. Country-level upper limits (France, Italy, Belgium for the EU; California Prop 65 for the US) are checked before any inclusion rate is finalised. Dose is confirmed per project — we don’t publish off-the-shelf dose tables for any active in the catalogue.
Formulas using Vitamin B12 (Cyanocobalamin)
Private-label options where Vitamin B12 (Cyanocobalamin) is in the formula — a ready starting point for your brand.
Apple Cider Vinegar Gummies
ACV gummy with B-vitamins and pomegranate.
Brain Mushroom Gummies
Brain Mushroom Gummies is a private-label pectin-gummy supplement concept for brands building a botanicals & mushrooms range. Final positioning, claims and documentation are reviewed per project and target market.
Calm & Concentration Gummies
Calm & Concentration Gummies is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
Calming Support
Calming Support is a private-label soft-chew pet supplement concept for brands building a pet supplements range. Final positioning, claims and documentation are reviewed per project and target market.
Cognitive Support (Cat)
Daily chew with DHA, taurine and MCTs to support cognitive function in cats.
Cordyceps Gummies
Cordyceps Gummies is a private-label pectin-gummy supplement concept for brands building a botanicals & mushrooms range. Final positioning, claims and documentation are reviewed per project and target market.
Creatine Gummies
Creatine Gummies is a private-label pectin-gummy supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.
Creatine + Taurine Gummies
Creatine + Taurine Gummies is a private-label pectin-gummy supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.
Build a formula around Vitamin B12 (Cyanocobalamin)
Explore the private-label options that use Vitamin B12 (Cyanocobalamin), or order samples to review formula, flavour and texture before you commit.