Set up partner access
Request partner access once — the DAT Supply team reviews the request and confirms how referred projects are tracked.
Partners DAT Supply
Partner with DAT Supply — for amazon agencies
Amazon-focused agencies launching or scaling private-label supplement brands for their sellers.
Who it's for
Amazon agencies
Amazon-focused agencies launching or scaling private-label supplement brands for their sellers.
How it works
Refer or co-manage a client project
Submit a referred project
Submit each client project as it comes in. Formulation, format and target market are scoped against the brief, same as any direct order.
Co-manage through production
Stay in the loop through formulation, packaging and documentation review — or hand off once the brief is placed.
Why partner
What an Amazon agency gets from a supply-side partner
Agencies running Amazon accounts already own the demand side of a seller's business: listings, advertising, conversion. The recurring gap is supply — a seller who wants a private-label supplement line, and an agency that has no manufacturing bench to hand the brief to. The partner track exists for exactly that hand-off: the agency stays the client relationship owner, and the production side runs against a catalogue of existing formulas rather than a from-scratch formulation project. Supplements are also a category where a bad supplier choice shows up in reviews within weeks, which is why the sampling step matters as much for the agency's reputation as for the seller's listing.
The working model matters for agency economics: because the catalogue is production-ready, a seller's launch is scoped from real products and samples — which keeps the agency's promised timelines tied to an order process rather than an R&D calendar.
How it works
Refer, or stay in the loop through production
The track has two shapes. A referral hand-off: the agency introduces the seller, the project is scoped against the brief, and the agency steps back once production is placed. Or a co-managed project: the agency stays across formulation choices, packaging and documentation review as the seller's operating partner — useful when the agency also manages the listing content that has to match the label.
Either way, the mechanics stay the same as a direct client: brief, then catalogue samples, then production. Personalisation runs inside the Make it Yours boundaries — approved flavour, colour and shape options on existing formulas — while changes to actives, dosages or claims move a project into the separately scoped Custom Formula R&D route. Agencies briefing several sellers learn the boundary once and reuse it.
Before referring
What to settle before the first referred brief
The referrals that move fastest arrive with three things settled — none of them require production knowledge.
- The seller's category shortlist. A referred brief that names two or three catalogue concepts to sample beats an open-ended one; the catalogue spans gummies, sachets and oral strips across the major supplement categories.
- Who owns compliance. Marketplace listing claims and on-pack labelling remain the brand owner's responsibility — the seller's, not the agency's — with DAT Supply providing the supporting product documentation for that review.
- The relationship shape. Decide referral versus co-managed before the brief, so project communication lands with the right party from the first sample round.
- Partner access. Request it once — the team reviews the request and confirms how referred projects are tracked from then on.
FAQ
Frequently asked questions — Amazon agencies
Does the agency or the seller own the supplier relationship?
That is the agency's choice per project: a straight referral hands the seller off after the introduction, while a co-managed project keeps the agency across formulation, packaging and documentation decisions through to production.
Can our sellers sample products before committing to a launch?
Yes — the route is brief, then catalogue samples, then production. Samples are how a seller judges taste, texture and finish before any production order, and agencies typically build that sampling round into their launch plans.
How much can a seller customise a catalogue formula?
Approved flavour, colour and shape options are covered by Make it Yours on the existing formula. Changes to actives, dosages or claims move the project into the separately scoped Custom Formula R&D route — worth flagging to sellers before the brief.
Who handles listing claims and label compliance for a marketplace launch?
The brand owner — the seller. DAT Supply provides the product documentation set that supports the claims and labelling review, but final marketplace listing claims and on-pack compliance sit with the brand.
What does an agency need to do to get started?
Request partner access once. The DAT Supply team reviews the request, confirms how referred projects are tracked, and from there each seller project is submitted as it comes in — scoped against the brief like any direct order.
Related reading
Ready to partner with DAT Supply as amazon agencies?
Request partner access, or submit a referred project directly — our team reviews every request.