Who it's for
Pet brands building cat and dog supplement ranges.
DAT Supply
Pet Supplements private label for Danish brands
Pet supplement concepts carry no pet therapeutic claims; species fit is reviewed per project. Reviewed for Danish brands.
What buyers ask about
pet soft chews, joint support, calming chews
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Danish brands.
Catalogue
Pet Supplements options for Danish brands
Pet soft chewPet Supplements
Cat Appetite Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Calming Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Botanical Calming Stack For Travel, Noise And Changes In Routine.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Dental Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Breath Freshening And Daily Oral-Hygiene Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Hairball Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Probiotic And Prebiotic Blend For Digestive Balance And Stool Quality.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Immune Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant And Immune-Support Blend.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Joint Mobility Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Glucosamine, Chondroitin And Msm For Joint Comfort And Everyday Mobility.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Kidney Support Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant Blend Formulated For Senior Animals.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Multivitamin Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
- Pet soft chews
- Pet liquid drops
From 2,500 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesSpecies, palatant system and format are confirmed per project.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Denmark
Artwork runs in Danish
Label artwork, on-pack copy and retail packaging for Denmark are written in Danish. Plan translation and claims review alongside sampling so production is not waiting on artwork.
Fødevarestyrelsen notification
Food-supplement notification for Denmark is filed with Fødevarestyrelsen. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Matas drugstore retail + scaled DTC + Novo Nordisk healthcare halo Reading the Denmark signal for a brand owner brief: the working language is Danish; the health-and-beauty, Apotek pharmacy, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (Fødevarestyrelsen) sets the regulatory cadence; and the cert panel commonly seen on Denmark pack is Ø-mærket organic, V-Label, EU organic leaf, kosher / halal where the brief requires it. The most distinctive Denmark working signal is that Fødevarestyrelsen positive list governs vitamins and minerals; botanicals can be reviewed case-by-case.
Project handoff
Brief a pet supplements project for Danish brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Danish brands.