Who it's for
Brands launching pet soft chews in beauty, sleep, digestion, kids, energy or performance.
DAT Supply
Pet soft chews private label for German brands
Browse production-ready pet soft chews concepts, order samples, and move into production through the DAT Supply portal. Reviewed for German brands.
What you get
Reviewed pet soft chews concepts with packaging options, sample path and order workflow.
How to start
Choose an option, order samples, then continue in the DAT Supply portal.
Catalogue
Pet soft chews options for German brands
Pet soft chewPet Supplements
Cat Appetite Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Calming Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Botanical Calming Stack For Travel, Noise And Changes In Routine.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Dental Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Breath Freshening And Daily Oral-Hygiene Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Hairball Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Probiotic And Prebiotic Blend For Digestive Balance And Stool Quality.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Immune Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant And Immune-Support Blend.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Joint Mobility Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Glucosamine, Chondroitin And Msm For Joint Comfort And Everyday Mobility.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Kidney Support Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant Blend Formulated For Senior Animals.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Multivitamin Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
From 2,500 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesSoft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims. Flavour, palatability and actives are tuned per project with Make it Yours or full custom development.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Germany
Artwork runs in German
Label artwork, on-pack copy and retail packaging for Germany are written in German. Plan translation and claims review alongside sampling so production is not waiting on artwork.
§5 NemV notification at BVL
Food-supplement notification for Germany is filed with BVL (Bundesamt für Verbraucherschutz und Lebensmittelsicherheit). The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Largest single EU supplement market; Apotheke pharmacy channel + dm-drogeriemarkt / Rossmann drugstore retail + scaled DTC; BfArM guidance shapes German-language artwork Reading the Germany signal for a brand owner brief: the working language is German; the Apotheke pharmacy, drugstore, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (BVL (Bundesamt für Verbraucherschutz und Lebensmittelsicherheit)) sets the regulatory cadence; and the cert panel commonly seen on Germany pack is V-Label vegan/vegetarian, EU organic leaf, Demeter, and kosher / halal where the brief requires it. The most distinctive Germany working signal is that BfArM borderline-product opinions and Apotheke gate-keeping shape claim wording; structure-function copy is read closely.
Project handoff
Brief a pet soft chews project for German brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for German brands.