Collagen private label for Italian brands

Integratori sit inside everyday retail habit in Italy, and the farmacia-plus-parafarmacia channel carries a wide share of that shelf, with grocery and DTC running alongside it. That familiarity gives an Italian collagen range room to try format variety early — sachet, jelly stick or gummy — rather than needing one format to prove the category before a second joins it.

The catalogue matches that room to move: alongside the pectin-based gummy line, a marine-sourced group (sachet, jelly stick, shot vial, powder tub) and a vegan-labelled alternative are all available to place in a first range at once, rather than being added one format at a time once a single entry SKU has proved itself on shelf across farmacia and parafarmacia before a second format joins it.

Vegan Collagen Builder Gummies is the SKU that sets an Italian range apart from a single-track collagen line: bamboo extract and lysine stand in for collagen itself, giving a brand a vegan-labelled gummy to run alongside the standard line rather than a variant folded into it.

That standard line still carries the category's plainer options: Collagen Gummies on its own, and collagen folded into a wider active spread in Radiance & Youth Gummies (CoQ10, sodium hyaluronate) and Sleep & Skin Recovery Gummies (sodium hyaluronate, l-theanine, melatonin). Running the vegan SKU beside these rather than instead of them keeps both audiences inside one range.

Marine Collagen Sachet, Marine Collagen Beauty Jelly Stick, Marine Collagen Beauty Shot and Marine Collagen Tub add a third, marine-sourced group in sachet, jelly-stick, shot-vial and powder-tub form — an extra lane for an Italian range built to carry more than one collagen story at once.

Running a vegan SKU alongside a standard collagen line changes what an Italian brief needs to schedule, on top of the usual sample-and-label sequence.

• Artwork is written in Italian. On-pack claims, ingredient lists and retail artwork for the Italian market are prepared in Italian, so plan translation to run with the sample order rather than after it.
• Ministero della Salute assigns a NUT code. An Italian launch works through the NUT notification system, and that code needs to appear on artwork once labelling is close to final.
• Flavour, colour and shape stay inside Make it Yours. Swapping actives, adjusting dosage or changing claim wording on an existing SKU is treated as Custom Formula R&D rather than standard personalisation.
• The brand keeps compliance ownership. Claims and labelling responsibility for the Italian market sits with the brand owner; the documentation set supports that filing rather than replacing it.