Who it's for
Brands launching pet soft chews in beauty, sleep, digestion, kids, energy or performance.
DAT Supply
Pet soft chews private label for Italian brands
Browse production-ready pet soft chews concepts, order samples, and move into production through the DAT Supply portal. Reviewed for Italian brands.
What you get
Reviewed pet soft chews concepts with packaging options, sample path and order workflow.
How to start
Choose an option, order samples, then continue in the DAT Supply portal.
Catalogue
Pet soft chews options for Italian brands
Pet soft chewPet Supplements
Cat Appetite Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Calming Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Botanical Calming Stack For Travel, Noise And Changes In Routine.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Dental Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Breath Freshening And Daily Oral-Hygiene Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Hairball Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Probiotic And Prebiotic Blend For Digestive Balance And Stool Quality.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Immune Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant And Immune-Support Blend.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Joint Mobility Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Glucosamine, Chondroitin And Msm For Joint Comfort And Everyday Mobility.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Kidney Support Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant Blend Formulated For Senior Animals.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Multivitamin Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
From 2,500 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesSoft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims. Flavour, palatability and actives are tuned per project with Make it Yours or full custom development.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Italy
Artwork runs in Italian
Label artwork, on-pack copy and retail packaging for Italy are written in Italian. Plan translation and claims review alongside sampling so production is not waiting on artwork.
NUT notification system
Food-supplement notification for Italy is filed with Ministero della Salute. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Largest farmacia + parafarmacia supplement channel in EU South; FederSalus industry association; integratori cultural acceptance is high Reading the Italy signal for a brand owner brief: the working language is Italian; the farmacia, parafarmacia, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (Ministero della Salute) sets the regulatory cadence; and the cert panel commonly seen on Italy pack is V-Label, Euro-Leaf EU organic, kosher / halal where the brief requires it. The most distinctive Italy working signal is that the BELFRIT botanical list and NUT notification timing shape which botanicals reach Italian shelf; the Ministero della Salute issues a NUT code which must appear on artwork.
Project handoff
Brief a pet soft chews project for Italian brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Italian brands.