Daily Vitamins private label for Lithuanian brands

Lithuania's Daily Vitamins retail runs across two competing pharmacy networks, Eurovaistinė and Gintarinė vaistinė, rather than one dominant chain — a structural difference worth planning a range around, since a foundational multivitamin assortment needs to read consistently on both networks' shelves rather than being tuned to just one. Klaipėda port and Lithuania's position within the Baltic region round out the retail picture, with grocery and DTC running alongside the two pharmacy networks.

VMVT holds notification authority for Lithuania, and it's the brand itself — not a separate approval body — that submits the VMVT filing. Lithuania is also a common anchor for a trilingual Baltic bundle alongside Latvia and Estonia, though that bundling decision sits downstream of getting the two-chain retail shape and the VMVT filing settled first for the Lithuanian range on its own.

Multivitamin Gummies and Daily Nutrition Pack Sachets give Lithuanian brands two formats that read well across both Eurovaistinė and Gintarinė vaistinė's shelf sets: the gummy combines retinyl acetate, vitamin E (d-alpha-tocopherol) and d-biotin, while the sachet widens that base to include menaquinone-7, B-complex and choline bitartrate. Having both formats confirmed before launch means neither pharmacy network's assortment preferences forces a single-format compromise.

Ashwagandha Gummies, pairing withania somnifera root extract with pyridoxine hydrochloride, and Berberine Gummies, formulated with berberine HCL and mulberry leaf, extend the range with single-active labels that sit easily alongside the core pair on either chain's shelf. Fibre + Prebiotic Gummies (chicory root extract) and Magnesium Citrate Gummies (pyridoxine hydrochloride) close the assortment, each following the same VMVT filing already confirmed for the range's first SKUs.

A Lithuanian launch is worth planning against both pharmacy networks from the outset, since Eurovaistinė and Gintarinė vaistinė each carry their own assortment preferences that a single-format range can miss.

• Submit VMVT's filing as the brand, not a third party. Lithuania's VMVT notification goes in under the brand's own name rather than through an intermediary approval body — worth settling before shelf-placement conversations with either pharmacy network begin.
• Lithuanian-language artwork. On-pack text, retail packaging and label copy aimed at the Lithuanian market all run in Lithuanian, a separate workstream from the VMVT filing and from any later Baltic-bundle artwork variant.
• Personalisation stays inside Make it Yours. Flavour, colour and shape changes to an existing formula sit there; changing actives, amounts or claims instead moves a project into Custom Formula R&D, with naming or artwork following the standard private-label branding process.
• Compliance stays with the brand owner. VMVT's notification cadence doesn't shift ongoing responsibility: claims, on-pack labelling and market compliance for Lithuania remain the brand owner's, with samples ordered ahead of any production run.