Collagen private label for Dutch brands

Without a pharmacy gate to clear first, a Dutch collagen launch tends to move from brief to shelf faster than in a market built around a pharmacie or Apotheke channel. Etos and Kruidvat drugstore retail carry much of the category alongside grocery and a scaled DTC channel, with the Port of Rotterdam sitting behind both as the import route most European stock already moves through.

That speed changes range planning more than it changes the products themselves: a Dutch brand can open with a wider first range — a plain collagen gummy plus one or two line extensions — in a channel mix where a pharmacy-anchored market might hold those extensions back for a second wave instead.

Radiance & Youth Gummies and Sleep & Skin Recovery Gummies are the two SKUs that make a wider first range possible: both carry collagen inside a longer active list — CoQ10 and sodium hyaluronate in one, sodium hyaluronate, l-theanine and melatonin in the other — rather than repeating the single-ingredient formula a plainer gummy already covers.

Collagen Gummies stays the anchor underneath both extensions: a collagen-and-biotin SKU on the same pectin base as the rest of the line, giving a Dutch range a straightforward opening product before the two extensions join it on shelf.

The marine-sourced group — Marine Collagen Sachet, Marine Collagen Beauty Jelly Stick, Marine Collagen Beauty Shot and Marine Collagen Tub — and Vegan Collagen Builder Gummies sit as further additions once the gummy trio is placed, giving a Dutch range room to extend format and sourcing later without reworking what is already on shelf.

Placing three SKUs into a first Dutch range at once doesn't remove the usual prep steps — it just means scheduling them for three labels instead of one.

• Artwork is written in Dutch. Pack copy and retail artwork for the Dutch market are prepared in Dutch, so route translation across all three SKUs together rather than one at a time.
• NVWA works on an operator-responsibility model. There's no central pre-market notification to file; the food business operator carries responsibility for the claims and ingredient legitimacy NVWA later checks in market.
• Flavour, colour and shape sit inside Make it Yours. Changing an active, dosage or claim on any of the three SKUs is Custom Formula R&D, not standard personalisation.
• Compliance ownership stays with the brand. Claims and labelling responsibility for the Dutch market rests with the brand owner across all three SKUs; documentation supports that, it doesn't replace it.