Who it's for
Brands launching pet soft chews in beauty, sleep, digestion, kids, energy or performance.
DAT Supply
Pet soft chews private label for Dutch brands
Browse production-ready pet soft chews concepts, order samples, and move into production through the DAT Supply portal. Reviewed for Dutch brands.
What you get
Reviewed pet soft chews concepts with packaging options, sample path and order workflow.
How to start
Choose an option, order samples, then continue in the DAT Supply portal.
Catalogue
Pet soft chews options for Dutch brands
Pet soft chewPet Supplements
Cat Appetite Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Calming Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Botanical Calming Stack For Travel, Noise And Changes In Routine.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Dental Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Breath Freshening And Daily Oral-Hygiene Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Hairball Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Probiotic And Prebiotic Blend For Digestive Balance And Stool Quality.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Immune Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant And Immune-Support Blend.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Joint Mobility Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Glucosamine, Chondroitin And Msm For Joint Comfort And Everyday Mobility.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Kidney Support Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant Blend Formulated For Senior Animals.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Multivitamin Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
From 2,500 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesSoft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims. Flavour, palatability and actives are tuned per project with Make it Yours or full custom development.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in the Netherlands
Artwork runs in Dutch
Label artwork, on-pack copy and retail packaging for the Netherlands are written in Dutch. Plan translation and claims review alongside sampling so production is not waiting on artwork.
No central notification — operator responsibility; product-specific registration only for novel foods
Food-supplement notification for the Netherlands is filed with NVWA. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Port of Rotterdam EU import gateway + Etos / Kruidvat drugstore channel + scaled DTC Reading the Netherlands signal for a brand owner brief: the working language is Dutch; the drugstore, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (NVWA) sets the regulatory cadence; and the cert panel commonly seen on Netherlands pack is V-Label, Euro-Leaf EU organic, EKO mark, kosher / halal where the brief requires it. The most distinctive Netherlands working signal is that no central notification; the food business operator is responsible. NVWA market-surveillance inspections focus on claim wording and ingredient legitimacy.
Project handoff
Brief a pet soft chews project for Dutch brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Dutch brands.