Who it's for
Brands building adult sleep, calm and evening-routine ranges.
DAT Supply
Sleep & Relax private label for Serbian brands
Sleep and calm positioning is reviewed per market before any claim is finalised. Reviewed for Serbian brands.
What buyers ask about
melatonin, magnesium, l-theanine, chamomile
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Serbian brands.
From 1,000 units
Lead time is typically 5–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesDose and format (gummy vs. strip) are confirmed per project against the brief.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market note — Serbia
Serbia’s capital and largest commercial city is Belgrade. With a population of 6.7 million, it is the largest supplement market in the Western Balkans. The retail signal is strong: DM, Lilly Drogerie, and Apoteka pharmacy chains dominate distribution. Key cities include Belgrade, Novi Sad, Niš, and Kragujevac. The market is harmonising with EU food law via its accession process, creating a familiar regulatory environment for EU-experienced manufacturers.
Project handoff
Brief a sleep & relax project for Serbian brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Serbian brands.