Who it's for
Family brands building kids-positioned daily and targeted concepts.
DAT Supply
Kids private label for Swedish brands
Kids-positioned concepts follow per-market labelling and dose rules. Reviewed for Swedish brands.
What buyers ask about
kids multivitamin, kids vitamin C, kids omega-3
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Swedish brands.
Catalogue
Kids options for Swedish brands
GummiesKids & Family
Kids B-Complex Gummies
Kids B-Complex Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Calcium Gummies
Kids Calcium Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Calm Gummies
Kids Calm Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Daily Multi Sachets
Kids Daily Multi Sachets is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Focus & Learning Sachets
Kids Focus & Learning Sachets is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Focus Gummies
Kids Focus Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Immune Gummies
Kids Immune Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesKids & Family
Kids Iron Gummies
Kids Iron Gummies is a private-label pectin-gummy supplement concept for brands building a kids & family range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
From 1,000 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesFlavour and shape are reviewed per project; dose is confirmed against the target market.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Sweden
Artwork runs in Swedish
Label artwork, on-pack copy and retail packaging for Sweden are written in Swedish. Plan translation and claims review alongside sampling so production is not waiting on artwork.
Municipal-level food-business notification
Food-supplement notification for Sweden is filed with Livsmedelsverket. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Apotek + Apoteket Hjärtat dominate pharmacy retail; high DTC ecommerce penetration Reading the Sweden signal for a brand owner brief: the working language is Swedish; the Apotek pharmacy, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (Livsmedelsverket) sets the regulatory cadence; and the cert panel commonly seen on Sweden pack is KRAV organic, V-Label, EU organic leaf, kosher / halal where the brief requires it. The most distinctive Sweden working signal is that notification is municipal (not national); Apotek pharmacy gate-keeping shapes claim wording for the pharmacy channel.
Project handoff
Brief a kids project for Swedish brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Swedish brands.