Who it's for
Brands launching pet soft chews in beauty, sleep, digestion, kids, energy or performance.
DAT Supply
Pet soft chews private label for Swedish brands
Browse production-ready pet soft chews concepts, order samples, and move into production through the DAT Supply portal. Reviewed for Swedish brands.
What you get
Reviewed pet soft chews concepts with packaging options, sample path and order workflow.
How to start
Choose an option, order samples, then continue in the DAT Supply portal.
From 2,500 units
Lead time is typically 5–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesSoft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims. Flavour, palatability and actives are tuned per project with Make it Yours or full custom development.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market note — Sweden
Sweden’s capital and largest commercial city is Stockholm. With a population of approximately 10.5 million, the supplement market is shaped by the dominance of Apotek and Apoteket Hjärtat in pharmacy retail, alongside strong DTC ecommerce penetration. Key cities include Stockholm, Gothenburg, Malmö, and Uppsala.
Project handoff
Brief a pet soft chews project for Swedish brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Swedish brands.