Who it's for
Brands building adult sleep, calm and evening-routine ranges.
DAT Supply
Sleep & Relax private label for Swedish brands
Sleep and calm positioning is reviewed per market before any claim is finalised. Reviewed for Swedish brands.
What buyers ask about
melatonin, magnesium, l-theanine, chamomile
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Swedish brands.
Catalogue
Sleep & Relax options for Swedish brands
JellySleep & Mood
Ashwagandha Calm Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. Adaptogens And Amino Acids For Everyday Calm.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Ashwagandha KSM-66 Gummies
A ready-to-launch apple-flavoured ashwagandha gummy built on standardised KSM-66 root extract — a production-ready hero SKU for calm, stress and sleep ranges.
From 1,000 units
Samples available
View option →
Powder sachetSleep & Mood
Ashwagandha Powder
Private-label ashwagandha powder (powder format). Key actives: Ashwagandha KSM-66. Per 1 sachet. EU & US draft formula, MOQ-friendly private label.
From 1,000 units
Samples available
View option →
StripSleep & Mood
Ashwagandha Stress Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Ashwagandha Stress Strips
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Calm & Concentration Gummies
Calm & Concentration Gummies is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Calm Night Melatonin-Free Sachets
Calm Night Melatonin-Free Sachets is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Deep Sleep Melatonin Sachets
Deep Sleep Melatonin Sachets is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
JellySleep & Mood
Magnesium Calm Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. Adaptogens And Amino Acids For Everyday Calm.
From 1,000 units
Samples available
View option →
From 1,000 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesDose and format (gummy vs. strip) are confirmed per project against the brief.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Sweden
Artwork runs in Swedish
Label artwork, on-pack copy and retail packaging for Sweden are written in Swedish. Plan translation and claims review alongside sampling so production is not waiting on artwork.
Municipal-level food-business notification
Food-supplement notification for Sweden is filed with Livsmedelsverket. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Apotek + Apoteket Hjärtat dominate pharmacy retail; high DTC ecommerce penetration Reading the Sweden signal for a brand owner brief: the working language is Swedish; the Apotek pharmacy, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (Livsmedelsverket) sets the regulatory cadence; and the cert panel commonly seen on Sweden pack is KRAV organic, V-Label, EU organic leaf, kosher / halal where the brief requires it. The most distinctive Sweden working signal is that notification is municipal (not national); Apotek pharmacy gate-keeping shapes claim wording for the pharmacy channel.
Project handoff
Brief a sleep & relax project for Swedish brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Swedish brands.