Who it's for
Pet brands building cat and dog supplement ranges.
DAT Supply
Pet Supplements private label for UK brands
Pet supplement concepts carry no pet therapeutic claims; species fit is reviewed per project. Reviewed for UK brands.
What buyers ask about
pet soft chews, joint support, calming chews
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for UK brands.
Catalogue
Pet Supplements options for UK brands
Pet soft chewPet Supplements
Cat Appetite Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Calming Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Botanical Calming Stack For Travel, Noise And Changes In Routine.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Dental Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Breath Freshening And Daily Oral-Hygiene Support.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Hairball Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. A Probiotic And Prebiotic Blend For Digestive Balance And Stool Quality.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Immune Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant And Immune-Support Blend.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Joint Mobility Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Glucosamine, Chondroitin And Msm For Joint Comfort And Everyday Mobility.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Kidney Support Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. An Antioxidant Blend Formulated For Senior Animals.
From 1,000 units
Samples available
View option →
Pet soft chewPet Supplements
Cat Multivitamin Soft Chews
Private-label cats soft chew: 3 g chew, 60 per bottle, 180 g net. Broad-Spectrum Daily Vitamin And Mineral Support.
From 1,000 units
Samples available
View option →
- Pet soft chews
- Pet liquid drops
From 2,500 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesSpecies, palatant system and format are confirmed per project.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in the UK
Artwork runs in English
Label artwork, on-pack copy and retail packaging for the UK are written in English. Plan translation and claims review alongside sampling so production is not waiting on artwork.
No central notification; food business operator responsibility under Retained EU Law
Food-supplement notification for the UK is filed with FSA + DHSC. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Post-Brexit divergence in NRVs + allergen formatting + FBO addressing; Boots / Holland & Barrett anchor pharmacy + specialist retail channels Reading the United Kingdom signal for a brand owner brief: the working language is English; the pharmacy, grocery, specialty health-food retail and DTC channel mix shapes pack format and unit economics; the notification authority (FSA + DHSC) sets the regulatory cadence; and the cert panel commonly seen on United Kingdom pack is Vegan Society, Vegetarian Society, Soil Association organic and kosher / halal where the brief requires it. The most distinctive United Kingdom working signal is that pharmacist gate-keeping at Boots and Holland & Barrett shapes acceptable claim phrasing; the FSA novel-food list now diverges from the EU.
Project handoff
Brief a pet supplements project for UK brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for UK brands.