Who it's for
Brands building adult sleep, calm and evening-routine ranges.
DAT Supply
Sleep & Relax private label for UK brands
Sleep and calm positioning is reviewed per market before any claim is finalised. Reviewed for UK brands.
What buyers ask about
melatonin, magnesium, l-theanine, chamomile
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for UK brands.
Catalogue
Sleep & Relax options for UK brands
JellySleep & Mood
Ashwagandha Calm Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. Adaptogens And Amino Acids For Everyday Calm.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Ashwagandha KSM-66 Gummies
A ready-to-launch apple-flavoured ashwagandha gummy built on standardised KSM-66 root extract — a production-ready hero SKU for calm, stress and sleep ranges.
From 1,000 units
Samples available
View option →
Powder sachetSleep & Mood
Ashwagandha Powder
Private-label ashwagandha powder (powder format). Key actives: Ashwagandha KSM-66. Per 1 sachet. EU & US draft formula, MOQ-friendly private label.
From 1,000 units
Samples available
View option →
StripSleep & Mood
Ashwagandha Stress Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Ashwagandha Stress Strips
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Calm & Concentration Gummies
Calm & Concentration Gummies is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Calm Night Melatonin-Free Sachets
Calm Night Melatonin-Free Sachets is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesSleep & Mood
Deep Sleep Melatonin Sachets
Deep Sleep Melatonin Sachets is a private-label pectin-gummy supplement concept for brands building a sleep & mood range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
JellySleep & Mood
Magnesium Calm Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. Adaptogens And Amino Acids For Everyday Calm.
From 1,000 units
Samples available
View option →
From 1,000 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesDose and format (gummy vs. strip) are confirmed per project against the brief.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in the UK
Artwork runs in English
Label artwork, on-pack copy and retail packaging for the UK are written in English. Plan translation and claims review alongside sampling so production is not waiting on artwork.
No central notification; food business operator responsibility under Retained EU Law
Food-supplement notification for the UK is filed with FSA + DHSC. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Post-Brexit divergence in NRVs + allergen formatting + FBO addressing; Boots / Holland & Barrett anchor pharmacy + specialist retail channels Reading the United Kingdom signal for a brand owner brief: the working language is English; the pharmacy, grocery, specialty health-food retail and DTC channel mix shapes pack format and unit economics; the notification authority (FSA + DHSC) sets the regulatory cadence; and the cert panel commonly seen on United Kingdom pack is Vegan Society, Vegetarian Society, Soil Association organic and kosher / halal where the brief requires it. The most distinctive United Kingdom working signal is that pharmacist gate-keeping at Boots and Holland & Barrett shapes acceptable claim phrasing; the FSA novel-food list now diverges from the EU.
Project handoff
Brief a sleep & relax project for UK brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for UK brands.