Choose gummies when
Your concept is daily-wellness, beauty or kids-positioned, sensory appeal matters to the brand, and you want the widest existing track record to launch against.
Format comparison DAT Supply / Launch intelligence
Gummies vs sachets
Gummies and sachets are both common entry formats for a first private-label range, but they suit different concepts. This page compares the trade-offs so you can brief the right format from the start.
Reviewed concepts 149+
Options Private-label catalogue · Qualified custom development
Project pathways EU · UK · US
Documentation 4 review steps by project stage
Gummies — the mature, retail-ready format
Pectin-based gummies are DAT Supply's most established format, with the widest flavour and packaging track record. They read well on shelf and online, and the catalogue spans daily wellness, beauty, sleep and kids concepts. Sensory (flavour, texture) review runs at sample stage.
Sachets — routine-based and travel-friendly
A single-serving sachet suits routine-based or travel-oriented concepts and powder or granulate actives that do not suit a gummy matrix. Sachet configuration — fill weight, sachets per unit, film and outer packaging — is confirmed per project, and DAT confirms format feasibility before the specification is signed; sachet requires a pre-specification feasibility review regardless of quantity.
Dosing and active flexibility
A sachet can typically carry a higher or more varied active load per serving than a gummy, since it is not constrained by a gummy's sugar/gelling-agent matrix. Gummies suit lower, more consistent per-piece doses with a stronger sensory (taste, chew) component.
When to choose which
Choose sachets when
Your active load does not suit a gummy matrix, the concept is routine- or travel-based, or you need a higher per-serving dose than a gummy piece comfortably carries.
Related
Where to next?
Ready to brief your project?
Create your account and brief your order inside the DAT Supply portal, or keep browsing the private-label catalogue first.