Make it Yours: personalising a private-label supplement

This guide explains how brand owners can personalise a private-label supplement through DAT Supply's Make it Yours programme. It covers what to prepare before starting, how the personalisation process works, and how the manufacturer routes a project from brief to samples to production. The brand owner remains responsible for final claims, on-pack labelling and market compliance in each destination market. Learn how to tailor existing formulations, packaging, and branding to create a unique product without starting from scratch. To get started, order samples or browse the private label catalogue.

What is Make it Yours?

Make it Yours is DAT Supply's programme for brand owners who want to personalise existing private-label supplements without the cost and lead time of a fully custom formulation. Instead of starting from a blank formula, you begin with a proven base product from the private-label catalogue and then adjust elements such as active ingredient dosage, flavour, colour, shape, or packaging design. This approach reduces development risk and speeds up time to market, while still giving you a product that stands out in your category. The programme is designed for brands targeting specific markets, such as the EU or UK, and supports formats including gummies, sachets, jelly sticks, oral strips, and pet soft chews. To see what base products are available, browse the private label catalogue.

What to prepare before starting

Before you begin the personalisation process, gather your brand's requirements and market constraints. First, define your target market and its regulatory framework—for example, the EU Novel Food Catalogue or the UK Food Supplements Regulations. Second, decide on the product format: gummies, sachets, jelly sticks, oral strips, or pet soft chews. Third, prepare your brand assets: logo, colour palette, packaging dimensions, and any on-pack claims you intend to use (noting that all claims must be substantiated and compliant in your destination market). Fourth, consider your target dosage and any ingredient preferences or restrictions. Finally, review your budget and timeline expectations. The manufacturer will confirm lead times on the quote. For a full list of documentation you may need, review documentation scope.

How personalisation works under Make it Yours

The personalisation process follows a structured path from brief to production. After you select a base product from the catalogue, you submit a brief outlining the desired changes: dosage adjustments, flavour swaps, colour changes, packaging customisation, and any other modifications. The manufacturer's product development team reviews the feasibility and regulatory implications of each change, then provides a quote with confirmed lead times and minimum order quantities. Once approved, the team produces samples for your review. After you approve the samples, the manufacturer moves to full production. Throughout the process, you retain control over your brand identity and final product specifications. To start your own project, [Start order](https://portal.dat.supply/register).

What can be personalised?

Under Make it Yours, you can personalise several aspects of a private-label supplement. Active ingredient dosage can be adjusted within the limits of the base formulation's stability and regulatory compliance. Flavours and colours can be changed to match your brand's profile. Packaging can be fully customised, including bottle shape, label design, box size, and materials. You can also choose the format that best suits your target audience: gummies for a fun, chewable experience; sachets for single-dose convenience; jelly sticks for an easy-to-consume gel; oral strips for rapid absorption; or pet soft chews for animal supplements. For a deeper look at format options, visit the gummy catalogue or sachet options.

Regulatory and compliance considerations

As the brand owner, you are responsible for ensuring your final product complies with all regulations in each market where you sell it. This includes on-pack labelling, health claims, ingredient legality, and any notification or registration requirements. The manufacturer can provide documentation such as certificates of analysis, formulation sheets, and stability data to support your compliance efforts. However, you must review and approve all final claims and labels. For markets like the EU, you may need to comply with the EU Food Information to Consumers Regulation and the Nutrition and Health Claims Regulation. To understand the documentation route better, review documentation scope or consult the EU regulatory framework.

From samples to production

After you approve the samples, the manufacturer moves to full-scale production. The timeline depends on the complexity of your personalisation and the current production schedule. The manufacturer will confirm lead times on the quote. During production, you can request regular updates and quality control documentation. Once the product is manufactured, it is shipped to your specified destination. Throughout the process, the manufacturer maintains strict quality assurance protocols to ensure consistency with the approved samples. To get started, order samples or review MOQ and lead times.