Sports Nutrition private label for Irish brands

Ireland's working language for this category is English, with Irish co-official and bilingual labelling optional rather than mandatory, and common practice is to build Irish artwork from the same base used for the UK market with a regulatory variant for EU Food Information to Consumers rules. That reuse shortens the artwork step for a brand already selling into the UK, since most of the pack copy carries across and only the EU-specific elements need a separate pass.

Ireland's retail and industry backdrop is already training-literate: a life-sciences and pharma cluster sits alongside Glanbia's headquarters presence, and FSAI notification typically results in an acknowledgement rather than a silent filing. A Sports Nutrition range for Irish brands is entering a market used to reading performance-category labels critically.

That combination favours planning Irish artwork as a variant of an existing UK file rather than a fresh build, while still treating the FSAI acknowledgement as a real checkpoint before a training range goes to market.

A brand already selling into the UK gets useful artwork mileage from the catalogue's broad single-active spread: the creatine profile runs across a gummy, both stated sachet weights, a quick strip and a jelly stick, five pack faces that can all carry the same UK-base-plus-Irish-variant approach. A second active — the amino-acid line — adds a gummy, a stick and a soft chew on top.

Bone & Joint Gummies and Caffeine Focus Gummies extend the performance set further, both straightforward additions once FSAI has acknowledged the core creatine and amino-acid formats.

For an Irish brand ready to widen past the training core, the Energy & Focus catalogue — running from a capsule and tablet through to a shot and a lollipop — gives further formats that carry the same artwork-reuse approach.

Because Irish artwork commonly starts from a UK base with an EU FIC variant layered on, the samples-first sequence for an Irish launch is where that variant gets checked against the real pack before FSAI notification is submitted.

• Order samples against the UK-plus-variant artwork. Confirm the finished pack carries the correct EU FIC variant on top of the shared UK-base artwork before FSAI notification is submitted.
• English-language packs, Irish bilingual optional. The working language for this market is English, with Irish co-official; decide early whether bilingual Irish/English labelling is wanted, and schedule any translation alongside sampling.
• Personalisation boundary. Make it Yours lets an Irish brand vary flavour, colour and shape on an existing formula, with active load and format checked on a per-project basis; the active itself and any claim wording sit outside that scope, in paid Custom Formula R&D.
• Compliance ownership. Claims, on-pack labelling and market compliance remain the brand owner's responsibility; samples precede any production order.