Daily Vitamins private label for Romanian brands

Romania's Daily Vitamins retail runs mainly through two named pharmacy chains, Catena and Dr.Max, with a smaller but growing direct-to-consumer line alongside them. What a Catena or Dr.Max buyer actually asks for, once a range is ready to list, is not proof that a notification was filed — it is the notification number itself, since IBA Bucharest issues one that gets cited on the retailer's own paperwork. Review timing for that filing varies, which argues for treating the number as a retail-listing input to plan around rather than a formality to confirm after the fact.

ANSPDCP labeling oversight sits alongside that filing step, a body whose remit for a Romanian range covers how label information is handled rather than the ingredient notification itself — a second layer to factor into artwork planning beyond the IBA Bucharest number.

For a brand building a foundational range around Romania's Catena, Dr.Max and DTC mix, sequencing the IBA Bucharest filing early — given its variable review timing — keeps the notification number ready by the time a retailer conversation actually needs it.

Multivitamin Gummies carries retinyl acetate, vitamin E (d-alpha-tocopherol) and d-biotin as the core single-serve gummy for a Romanian range, the SKU most likely to sit at the centre of a Catena or Dr.Max listing. Daily Nutrition Pack Sachets extends that core with a wider combination — retinyl acetate, vitamin E (d-alpha-tocopherol), menaquinone-7, B-complex and choline bitartrate — in a sachet format that gives a Romanian brand a second pack shape without a second formulation project. Ashwagandha Gummies and Berberine Gummies add two further single-active options: withania somnifera root extract paired with pyridoxine hydrochloride in the first, berberine HCL and mulberry leaf in the second. Magnesium Citrate Gummies, built on pyridoxine hydrochloride, and Fibre + Prebiotic Gummies, formulated with chicory root extract, round out the full range once the core pair is confirmed.

Locking the IBA Bucharest notification number in early gives a Romanian launch room to work through sampling and Romanian-language artwork without a late scramble once Catena or Dr.Max ask for it.

• Treat the IBA Bucharest number as a retail-listing input. Because Catena and Dr.Max ask for the notification number on their own paperwork, filing early — given review timing varies — keeps a listing conversation from stalling on a number that is not ready yet.
• Romanian-language artwork, checked against ANSPDCP's remit. Label copy, on-pack text and retail packaging for the Romanian market are written in Romanian, and ANSPDCP's oversight of how label information is handled is worth factoring into that artwork pass.
• Keep personalisation inside Make it Yours. Make it Yours covers flavour, colour and format changes to an existing gummy or sachet; anything touching actives, dosage or claims instead becomes a Custom Formula R&D project, with format and pack size confirmed per project.
• Compliance stays with the brand owner. Neither the IBA Bucharest number nor ANSPDCP's labeling oversight shifts ongoing compliance onto DAT Supply — claims and labelling responsibility for the Romanian market stays with the brand throughout.