Oral strips private label for Romanian brands

Catena and Dr.Max still anchor most Romanian supplement retail, but the faster-growing side of the business is direct-to-consumer, and that channel rewards a format built around the moment a parcel opens rather than a pharmacy shelf display. A strip needs no water, no scoop and no serving spoon — the entire dose happens in the time it takes to open an envelope, which suits an online buyer far better than a jar or a pouch waiting to be decanted.

That case rests on real catalogue depth rather than a single hero formula. Production-ready strip concepts already reach across joint, women's-health, beauty, sports, botanical and evening-calm positions — enough range for a Romanian brand to test several concepts side by side before it commits pack copy to Romanian.

Joint & Bone opens the lane with a pairing this catalogue doesn't offer in gummy form in quite the same way: a Chondroitin Joint Strip and a Joint Turmeric Strip cover two separate mobility-adjacent angles on one shared packaging line, a workable two-SKU start for a brand not ready to commission an entire range. Women's Health runs a full three deep alongside it — a Folic Acid Pregnancy Strip, a Hormonal Balance Strip and an Iron Quick Strip — each built around a single active rather than a blend.

Beauty adds a Biotin Collagen Strip and a Biotin Hair Quick Strip; Sports Performance and Energy & Focus each hold one entry — a Creatine Quick Strip and an Energy & Focus Quick Strip — a pairing suited to an active, commuting buyer rather than a pharmacy-counter shopper. The remaining spread covers an Adaptogen Mushroom Strip and a chlorella-spirulina-greens Detox Strip on the botanical side, an Ashwagandha Stress Strip and a Magnesium Triple Strip for the evening slot, a Heart CoQ10 Strip for healthy ageing, and an Apple Cider Vinegar Quick Strip for digestive support. Every formula above is reviewed and quoted as its own project, with a feasibility pass reserved for the more demanding profiles.

Dissolve speed and flavour are exactly what a spec sheet can't answer, so settling the Romanian opening pair happens through samples, not a datasheet — and every formula above is reviewed as its own project rather than picked off a shelf.

• Sample the actual shortlist. A Chondroitin Joint Strip and a Biotin Collagen Strip behave completely differently in the mouth; judge both before choosing which pair opens the range.
• Settle pack architecture with the brief, not after it. Strip count and packaging are confirmed against the project rather than picked from a standard list, so decide those details alongside artwork.
• Flavour, colour and pack-format choices sit inside Make it Yours; touching an active, a dosage or a claim moves the SKU into a separate, paid Custom Formula R&D project.
• Keep the compliance file and the Romanian-language artwork with the brand. IBA Bucharest and the Ministry of Health review the underlying notification, so plan artwork alongside sampling — responsibility for every claim on pack sits with the brand owner throughout.