Who it's for
Brands launching oral strips in beauty, sleep, digestion, kids, energy or performance.
DAT Supply
Oral strips private label for UK brands
Browse production-ready oral strips concepts, order samples, and move into production through the DAT Supply portal. Reviewed for UK brands.
What you get
Reviewed oral strips concepts with packaging options, sample path and order workflow.
How to start
Choose an option, order samples, then continue in the DAT Supply portal.
Catalogue
Oral strips options for UK brands
StripBeauty & Skin
Biotin Beauty Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Biotin Beauty Strips
From 1,000 units
Samples available
View option →
StripBeauty & Skin
Collagen Beauty Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Collagen Beauty Strips
From 1,000 units
Samples available
View option →
StripDaily Wellness
Daily Multivitamin Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Daily Multivitamin Strips
From 1,000 units
Samples available
View option →
StripDaily Wellness
Vitamin D3 Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Vitamin D3 Strips
From 1,000 units
Samples available
View option →
StripEnergy & Focus
B12 Energy Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. B12 Energy Strips
From 1,000 units
Samples available
View option →
StripEnergy & Focus
Caffeine Focus Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Caffeine Focus Strips
From 1,000 units
Samples available
View option →
StripEnergy & Focus
Ginseng Energy Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Ginseng Energy Strips
From 1,000 units
Samples available
View option →
StripEnergy & Focus
Guarana Energy Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Guarana Energy Strips
From 1,000 units
Samples available
View option →
From 2,500 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesFast-dissolving oral strip format. Reviewed per project; payload range confirmed during the brief. Flavour, colour and actives are tuned per project with Make it Yours or full custom development.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in the UK
Artwork runs in English
Label artwork, on-pack copy and retail packaging for the UK are written in English. Plan translation and claims review alongside sampling so production is not waiting on artwork.
No central notification; food business operator responsibility under Retained EU Law
Food-supplement notification for the UK is filed with FSA + DHSC. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Post-Brexit divergence in NRVs + allergen formatting + FBO addressing; Boots / Holland & Barrett anchor pharmacy + specialist retail channels Reading the United Kingdom signal for a brand owner brief: the working language is English; the pharmacy, grocery, specialty health-food retail and DTC channel mix shapes pack format and unit economics; the notification authority (FSA + DHSC) sets the regulatory cadence; and the cert panel commonly seen on United Kingdom pack is Vegan Society, Vegetarian Society, Soil Association organic and kosher / halal where the brief requires it. The most distinctive United Kingdom working signal is that pharmacist gate-keeping at Boots and Holland & Barrett shapes acceptable claim phrasing; the FSA novel-food list now diverges from the EU.
Market context
What the strip lane offers UK brands under the post-Brexit FSA regime
UK supplement regulation runs its own post-Brexit path now: the FSA and DHSC oversee it, there is no central pre-market notification, and responsibility sits with the food business operator rather than a national filing office. Retail leans on Boots and Holland & Barrett, where pharmacist and specialist-counter gatekeeping shapes which claim wording actually clears the shelf, alongside a growing DTC lane. A strip fits both channels: no water, no scoop, a dose that reads as considered enough for a pharmacy counter and quick enough for a parcel.
Catalogue depth carries the format further here than in most markets, because the UK is one of only two markets where the full lane, CBD Wellness Strip included, is actually available. Production-ready strip concepts span sleep, beauty, joint, sports, botanical and women's-health positions, giving a UK brand unusually wide room to compare before English-language artwork locks in a direction.
Concept fit
The strip concepts open to UK brands, CBD Wellness Strip included
Sleep & Mood is the one category where a UK range gets a third option no other market in this catalogue can offer: an Ashwagandha Stress Strip, a Magnesium Triple Strip and a CBD Wellness Strip, the last available only to UK and US brands. Beauty and healthy-ageing follow with a Biotin Collagen Strip, a Biotin Hair Quick Strip and a Heart CoQ10 Strip.
Joint & Bone runs a Chondroitin Joint Strip alongside a Joint Turmeric Strip, and Digestive & Gut adds an Apple Cider Vinegar Quick Strip. Rounding out the lane: Sports Performance and Energy & Focus with a Creatine Quick Strip and an Energy & Focus Quick Strip, an Adaptogen Mushroom Strip and a chlorella-spirulina-greens Detox Strip on the botanical side, and Women's Health three deep with a Folic Acid Pregnancy Strip, a Hormonal Balance Strip and an Iron Quick Strip. None of this, CBD strip included, is a shelf pick — every formula is scoped and quoted through its own project brief.
Before ordering
Preparing a UK strip project
The CBD Wellness Strip sits outside this lane's usual EU-market spread, so it is worth sampling early rather than assumed familiar — dissolve speed and flavour differ formula to formula, and a spec sheet won't settle either.
- Sample the actual shortlist, CBD included if it's on it. A CBD Wellness Strip and an Ashwagandha Stress Strip behave completely differently in the mouth; judge both before choosing an opening pair.
- Settle pack architecture with the brief. Strip count and packaging are confirmed against the project rather than a fixed list, so decide it alongside artwork, not after.
- Make it Yours covers flavour, colour and pack format, full stop; actives, dosage and on-pack claims are a different, paid conversation under Custom Formula R&D.
- Own the compliance file directly — there's no central notification to lean on. As the food business operator, the brand carries claims and labelling responsibility under Retained EU Law, and Boots-or-Holland & Barrett-facing claim wording is worth checking early, alongside English-language artwork.
FAQ
Frequently asked questions — Oral strips for UK brands
Which strip concepts give a UK range its full choice?
Sleep & Mood, uniquely, runs three deep here with an Ashwagandha Stress Strip, a Magnesium Triple Strip and a CBD Wellness Strip, alongside beauty, healthy-ageing, joint, digestive, sports, energy, botanical and a three-deep Women's Health cluster.
Is the CBD Wellness Strip available to brands outside the UK?
No — it's built for the UK and US lane specifically; brands in every other market in this catalogue choose from the rest of the strip lane, which still covers sleep, beauty, joint, sports and botanical positions without it.
Does the UK still follow the EU's supplement notification process after Brexit?
No — there is no central pre-market notification in the UK; the food business operator carries that responsibility directly under Retained EU Law, with the FSA and DHSC overseeing the regime rather than an EU filing route.
Do Boots and Holland & Barrett affect how a UK strip's claims are worded?
Yes — pharmacist and specialist-counter gatekeeping at both retailers shapes which claim wording actually clears the shelf, a consideration worth checking early alongside sampling if a range plans to sell through either channel.
What moves a UK strip project into Custom Formula R&D?
The same line applies whether or not CBD is involved: actives, dosage and on-pack claims sit outside Make it Yours, and changing any of them moves the brief into a separately quoted, paid Custom Formula R&D project.
Related pages for the UK
Project handoff
Brief a oral strips project for UK brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for UK brands.