Who it's for
Brands building daily energy, focus and cognitive-support ranges.
DAT Supply
Energy & Focus private label for Romanian brands
Energy and focus concepts are reviewed against target-market stimulant limits. Reviewed for Romanian brands.
What buyers ask about
B-vitamins, caffeine, guarana, nootropics
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Romanian brands.
Catalogue
Energy & Focus options for Romanian brands
JellyEnergy & Focus
B12 Energy Jelly
Private-label functional jelly stick: 20 g stick, 30 per carton. B-Vitamins And Natural Energy Actives.
From 1,000 units
Samples available
View option →
StripEnergy & Focus
B12 Energy Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. B12 Energy Strips
From 1,000 units
Samples available
View option →
GummiesEnergy & Focus
Bone & Joint Mushroom Gummies
Bone & Joint Mushroom Gummies is a private-label pectin-gummy supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
GummiesEnergy & Focus
Brain Mushroom Gummies
Brain Mushroom Gummies is a private-label pectin-gummy supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
Powder sachetEnergy & Focus
Cacao Adaptogen Powder
Private-label cacao adaptogen powder (powder format). Key actives: Cacao, Lion's Mane Extract, Cordyceps Extract. Per 1 sachet. EU & US draft formula, MOQ-friendly private label.
From 1,000 units
Samples available
View option →
GummiesEnergy & Focus
Caffeine Focus Gummies
Caffeine Focus Gummies is a private-label pectin-gummy supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
StripEnergy & Focus
Caffeine Focus Strips
Private-label oral strip: 30 strips per box, 200 mg pullulan film, 1 strip per serving. Caffeine Focus Strips
From 1,000 units
Samples available
View option →
GummiesEnergy & Focus
Chaga Gummies
Chaga Gummies is a private-label pectin-gummy supplement concept for brands building a energy & focus range. Final positioning, claims and documentation are reviewed per project and target market.
From 1,000 units
Samples available
View option →
- Gummies
- Powder sachets
- Shot vials
From 2,500 units
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesActive load and format are confirmed per project.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market operations
Launching in Romania
Artwork runs in Romanian
Label artwork, on-pack copy and retail packaging for Romania are written in Romanian. Plan translation and claims review alongside sampling so production is not waiting on artwork.
Ministry of Health notification
Food-supplement notification for Romania is filed with IBA Bucharest + Ministry of Health. The notification and final on-pack claims remain the brand owner's responsibility; DAT supplies the supporting product documentation.
Where the category sells
Catena + Dr.Max pharmacy chains + emerging DTC + ANSPDCP labeling oversight Reading the Romania signal for a brand owner brief: the working language is Romanian; the pharmacy, grocery and DTC channel mix shapes pack format and unit economics; the notification authority (IBA Bucharest + Ministry of Health) sets the regulatory cadence; and the cert panel commonly seen on Romania pack is V-Label, EU organic leaf, kosher / halal where the brief requires it. The most distinctive Romania working signal is that IBA Bucharest issues a notification number which is cited on retailer documentation; review timing varies.
Market context
Why a caffeine declaration rides alongside the notification number in Romania
A caffeine-labelled SKU adds an extra line to what Catena and Dr.Max typically ask for during Romanian listing. Alongside the notification number IBA Bucharest issues for the filing, a pharmacy buyer reviewing an energy-and-focus range tends to want the stimulant declaration confirmed on the same paperwork, not raised as a separate conversation later.
Review timing on that notification varies formula to formula, so the number a Catena or Dr.Max buyer wants to see isn't guaranteed to land the same day for every SKU in a wider range — a detail that matters more for a caffeine-forward opener than a plain vitamin listing, since a pharmacy buyer is likely to ask about it first.
Given that, the steadier move for a Romanian energy-and-focus launch is pairing the caffeine-led SKU with its notification number as soon as it's issued, and treating the rest of the range — the non-stimulant format group — as a second wave once that first listing conversation is already settled.
Format selection
A single caffeine-declared opener, six declaration-free formats in reserve
Among the catalogue's caffeine-and-cognitive options, Caffeine Focus Gummies is the only SKU built around that exact guarana-and-L-theanine pairing, and its gummy format has already cleared publication review — useful for a Romanian brand that wants a first listing conversation with Catena or Dr.Max settled on one format before a wider set is even sampled.
The remaining Energy & Focus catalogue runs to six SKUs with no stimulant declaration attached. B-Complex comes as both a capsule and a tablet, B12 shows up in a jelly-bean format and again inside a filled gummy, and single-serve buyers get a choice between a shot vial and a lollipop — a set that lets a Romanian pharmacy listing move ahead without the caffeine-declaration conversation the lead SKU requires.
Before ordering
Getting the notification number and the stimulant declaration to the same table
Because a Catena or Dr.Max buyer is likely to ask for the notification number and the caffeine declaration together, treat both as one conversation for a Romanian energy-and-focus range rather than two separate steps.
- Pair the stimulant declaration with the notification number. A caffeine-labelled SKU draws that question first from a Romanian pharmacy buyer; have both ready before the retailer conversation starts.
- Romanian retail expects locked, not draft, translation. Retail artwork for Romanian brands is set in Romanian, and that translation is worth locking in parallel with the notification-number and stimulant-declaration paperwork, so nothing is left half-confirmed when the Catena or Dr.Max conversation starts.
- Make it Yours covers cosmetic changes only. A different flavour, colour or pack format on an existing SKU stays inside that lane; touching the active blend or the claim wording is a Custom Formula R&D project instead.
- Ownership of compliance stays with the brand. Every claim on pack and the Ministry of Health filing itself are the brand owner's to answer for; the documentation pack is support, not a substitute.
FAQ
Frequently asked questions — Energy & Focus for Romanian brands
Which single SKU anchors a Romanian cognitive-energy range?
Caffeine Focus Gummies, built around the guarana-and-L-theanine pairing, is the only catalogue SKU carrying that stimulant declaration — a published gummy format ready to sample while a wider range's notification number is still moving through IBA Bucharest review.
Do Catena and Dr.Max ask for anything beyond the notification number on a caffeine SKU?
Yes — a pharmacy buyer reviewing an energy-and-focus range typically wants the stimulant declaration confirmed alongside the notification number IBA Bucharest issues, rather than treating the caffeine content as a separate follow-up question once listing paperwork is already under review.
How many catalogue SKUs carry the Energy & Focus tag without the caffeine framing for Romanian brands?
Six — B-Complex as a capsule and a tablet, B12 in both a jelly bean and a filled gummy, plus a shot vial and a lollipop for single-serve buyers, none of them needing the stimulant-declaration conversation the lead SKU carries.
Does Romanian retail expect anything beyond translated pack copy?
Retail artwork for Romanian brands is set in Romanian, and that translation pass is worth locking alongside the notification-number and stimulant-declaration paperwork, so nothing is left half-confirmed once the retailer conversation actually starts.
Does notification review timing affect how a Romanian range should be sequenced?
It can — IBA Bucharest's review timing varies formula to formula, so pairing the caffeine-led SKU with its notification number first, then adding the six non-stimulant Energy & Focus formats as a second wave, avoids waiting on the slowest filing before any listing conversation starts.
Related pages for Romania
Project handoff
Brief a energy & focus project for Romanian brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Romanian brands.